Like their philosophical counterparts, these questions can have different answers based on who is asking the question but, unlike them, these questions can also have specific answers that lead to measurable results. LoopFuse helps you in this area by capturing keyword searches, referring URLs, and even company information to pinpoint the different sources of site traffic. LoopFuse also captures form submissions and relates that offered information to the prospect’s viewing activity. Lead Capture shows you which forms are the most active and who has filled them out. MORE >>

Marketing Automation Buyers Guide to Lead Nurturing September 21st, 2010 by Roy Russo Lead Nurturing is the corner-stone of today’s marketing automation and automated email marketing processes. With it, marketers are able to lower their costs of new customer acquisition, build interest and awareness for their product and services, and help retain existing customers; all in an automated fashion requiring little effort from marketing staff. Implementing a Lead Nurturing program is a serious undertaking that seldom get right the first time. MORE >>

Takeaways: •    Both sales & marketing need to rediscover the voice of the customer •    Understanding customers requires art and science •    You can consistently generate improved outcomes with a methodical approach Tags: Content Marketing , Customer Acquisition , Demand Generation , lead nurturing This entry was posted on Tuesday, September 14th, 2010 at 9:07 am and is filed under Customer Acquisition , Marketing. Report Email Abuse © 2010. What I’ve found lacking in the discourse, however, is a real pragmatic approach to leveraging this for marketing purposes.  MORE >>

Nurturing your prospects with automated leadflows August 13th, 2010 by Cindy Ryan Marketing automation tools are very cool. With such a high volume of leads coming in – we needed to build a leadflow that would nurture these leads throughout the “getting started” process. Instead we implemented a 28-day leadflow program that was composed of 4 emails sent to the prospect every 7 days until they had completed the LoopFuse set-up. The information in the email was based on the behavior of the FreeView signup. Report Email Abuse © 2010. Released! MORE >>

The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward. Users first create the lead flow and link it to recipient and suppression lists that will determine who enters the flow. For example, the retrial node might check every hour to see whether someone has responded to a previous email. Esthetics aside, however, the actual capabilities of the lead flows are still somewhat limited. The vendor plans to add the second of these, removing a lead from a flow, in its next major release, due around next April.) MORE >>