Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
Customer Experience Matrix
JUNE 27, 2014
Fliptop wasn’t on my original list of CDPs, having launched its relevant product just after the initial CDP report was published. This model can score new leads and classify existing opportunities in the sales pipeline. A typical scheme would create A, B, C, and D lead classes, where A leads are best.
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