While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. key part of “doing more with less” is automating your email marketing campaigns. After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. Trial tips. MORE >>

The main topic has been Marketing Automation , with several other online marketing topics blended in. Marketing Automation. These posts are about Marketing Automation and Lead Management: Lead Management Introduction. Are You Ready for Marketing Automation? Not Ready for Marketing Automation. Demand Generation Best Practices. Where the Marketing Automation posts are more about Marketing Automation systems themselves, these posts are about people and processes: Marketing Automation and ROI. Demand Generation Metrics 101. MORE >>

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter What Tools and Management Systems Work Best for B2B Lead Generation May 21st, 2010 | By Shannon Suetos B2B lead generation management can become a daunting task with the many mediums you utilize.  From whitepapers to email campaigns to educational webinars and social media it can become hard to manage. Remember to set up a list of goals, and go from there.  MORE >>

discussed the top seven ways to utilize marketing automation to generate more sales revenue. This means you need to create and leverage your lead nurturing strategy using multi-touch, multi offer lead nurturing campaigns to build sales-winning relationships with your prospects as they move from stage to stage throughout the buying cycle. Finally, the keys to lead nurturing success include: communicating often enough to stay top-of-mind, sending relevant messages and offers based on where the prospect is in the buying cycle, and starting off with a simple nurturing campaign. MORE >>

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing. The first presentation was Email Segmentation Made Easy presented by Sara Ezrin, a Director of Services at an Email Provider, CheetahMail. So why is Email Segmentation important anyway? . Improve email performance metrics. Generate. MORE >>