KoMarketing Associates

SEPTEMBER 10, 2012

Savvy B2B marketers know that a successful content marketing strategy can generate demand, drive relevant traffic, and establish your brand as a thought leader. But content can do more than generate demand; the right content can also be invaluable to a successful lead nurturing campaign.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

The Point

JULY 13, 2012

In my last post , I talked about creative campaign ideas for when you have no content to offer. Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action?

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

Rev

JUNE 25, 2019

We’ve been inundated with process improvements, strategies, and marketing automation tools – there’s literally no shortage of things we can be doing. Which proven demand generation tactics actually work to increase the metrics that matter to your organization? . Top Lead Generation Priorities . Lead Quality .

Demand Generation Agencies 114

Demand Generation Agencies Demand Generation Top of Funnel Tactics 114

Marketing Insider Group

APRIL 22, 2021

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. Sumo is a free tool for capturing email addresses and collecting lead information. Marketing Tools for Startups. Help Scout.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

The Point

SEPTEMBER 6, 2011

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia. All this presents real challenges for both demand generation and lead management.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

LeadSquared

DECEMBER 21, 2020

Marketing campaign automation is a productive and measurable way to improve engagement with your potential customers. Automation can not only reduce your redundant work but also help you establish strong relationships with your customers. But the applications of marketing automation are not limited to that.

Enterprise Management 52

Enterprise Management Marketing Automation Services Automation Work Management 52

PureB2B

MAY 30, 2022

80% of buyers prefer to be contacted over email than a call, and cold calling can leave a bad taste in some buyers' mouths. It's also not a very efficient use of time, as you can't automate or delegate calls with prospects, and 80% of calls go straight to voicemail. Best Strategies to Generate Sales Leads Without Cold Calling.

Cold Calling 62

Cold Calling Marketing Budget Sales Leads Sales Qualified Leads 62

markempa

APRIL 6, 2015

Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. That’s why many marketing and lead generation programs tend to focus on quantity. However, according to MarketingSherpa’s data , generating “high-quality leads” is the B2B marketer’s No.

Lead Ranking 120

Lead Ranking Sales Qualified Leads Lead Generation Lead Scoring 120

Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Many daily #contentmarketing tasks can be automated, says @IamAaronAgius Click To Tweet.

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

SmartBug Media

NOVEMBER 11, 2019

The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. How to Generate Leads With Your Digital Marketing. Segment Email Marketing. Yet, lead generation remains a real challenge for most.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. What is a B2B Email List? It typically contains email addresses, names, work titles, business details, and other pertinent information.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Valasys

DECEMBER 23, 2020

Marketing automation relates to the system whose purpose is performing marketing actions by avoiding physical effort. Some of the examples are delivering emails, distributing social media content, and a few more. The importance of marketing automation is vast in the present marketing industry. Lead Management.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Marketing Budget 52

Martech Advisor

OCTOBER 23, 2019

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. These figures indicate that marketers have realized the power of marketing automation.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

SmartBug Media

AUGUST 24, 2022

Inbound marketing campaigns. What components should you include in your inbound marketing campaign? And how do you execute the appropriate steps for the campaign to be successful? and “What makes up an inbound marketing campaign?”. You got the help you were searching for, and the company got a new lead. Blog posts.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Valasys

MAY 22, 2020

To optimize your digital marketing strategies for generating high-quality leads and for withstanding your competitors you need to understand the modern digital landscape, it’s evolution, and transcendence. Understand Why Transcending your Lead Generation Tactics is Important.

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 98

Oktopost

OCTOBER 19, 2020

Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence. It’s because social media is the third-largest engagement channel just after email and website. Let’s take lead nurturing , for example. That’s exactly where marketing automation comes into play.

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

ClearVoice

MARCH 26, 2024

You know you want to generate X leads by the end of the quarter. Content Performance by Channel: If you distribute content on multiple platforms, such as social media, email, and organic search, break out performance. If your business has subscribers or a growing email list, track the growth rate and churn.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI?

ROI 79

ROI Email Marketing Marketing Analytics Tools Marketing Budget 79

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. Generate increased digital visits to your website.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

MARCH 17, 2013

Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix. T here are many marketing automation systems out there that can help firms manage and nurture leads into sales. Marketing automation is no magic bullet. Sure, Paul. Consider these numbers.

Marketing Automation Services 100

Marketing Automation Services SMB Marketing Automation Automation 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. Generate increased digital visits to your website.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Optinmonster

AUGUST 31, 2022

Do you want to use lead segmentation to drive up your profits? Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. In this article, we’ll show you how to automatically segment your leads so you can increase your sales. What Is Lead Segmentation?

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

LeadSloth

FEBRUARY 17, 2010

I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. When talking about Social Media, most people immediately think of Twitter or Facebook. Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

NuSpark Consulting

JULY 17, 2010

We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. We’ve been testing a variety of Marketing Automation programs; the ones we like we have agreed to offer as potential solutions to our clients. Marketing Automation gives you that intelligence.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Anything Goes Marketing

NOVEMBER 15, 2009

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. The content generated by the event attendees was almost as good as the content from the speakers themselves. Because it’s real.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform? What Is An Email Marketing Software Platform?

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Adobe Experience Cloud Blog

APRIL 11, 2017

We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. Recent research found that the average office worker receives 121 emails every day. Data: The Missing Link in Your Nurture Campaigns.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Content Marketing Institute

JANUARY 25, 2019

Developing a relationship requires more than an email that says, “Check out this content,” Perri says. “I If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook. Sometimes this differs depending on the channel.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

GreenRope

JULY 7, 2016

Social Automation with GreenRope. From social media management to social CRM and automation, GreenRope’s got the tools you need to help you be successful with social media. How Social and Automation work together? •Lead generation. •Lead Nurturing. •Engaging Hot Contacts/Leads.

Automation 40

Automation Marketing & Strategy Trigger Marketing Work Management 40

GreenRope

JULY 7, 2016

Social Automation with GreenRope. From social media management to social CRM and automation, GreenRope’s got the tools you need to help you be successful with social media. How Social and Automation work together? •Lead generation. •Lead Nurturing. •Engaging Hot Contacts/Leads.

Automation 40

Automation Marketing & Strategy Trigger Marketing Work Management 40

GreenRope

JULY 7, 2016

Social Automation with GreenRope. From social media management to social CRM and automation, GreenRope’s got the tools you need to help you be successful with social media. How Social and Automation work together? •Lead generation. •Lead Nurturing. •Engaging Hot Contacts/Leads.

Automation 40

Automation Marketing & Strategy Trigger Marketing Work Management 40

GreenRope

JULY 7, 2016

Social Automation with GreenRope. From social media management to social CRM and automation, GreenRope’s got the tools you need to help you be successful with social media. How Social and Automation work together? •Lead generation. •Lead Nurturing. •Engaging Hot Contacts/Leads.

Automation 40

Automation Marketing & Strategy Trigger Marketing Work Management 40

LeadSloth

JUNE 23, 2009

The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Inbound Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

GreenRope

JULY 7, 2016

Social Automation with GreenRope. From social media management to social CRM and automation, GreenRope’s got the tools you need to help you be successful with social media. How Social and Automation work together? •Lead generation. •Lead Nurturing. •Engaging Hot Contacts/Leads.

Automation 40

Automation Marketing & Strategy Trigger Marketing Work Management 40

GreenRope

JULY 7, 2016

Social Automation with GreenRope. From social media management to social CRM and automation, GreenRope’s got the tools you need to help you be successful with social media. How Social and Automation work together? •Lead generation. •Lead Nurturing. •Engaging Hot Contacts/Leads.

Automation 40

Automation Marketing & Strategy Trigger Marketing Work Management 40

GreenRope

JULY 7, 2016

Social Automation with GreenRope. From social media management to social CRM and automation, GreenRope’s got the tools you need to help you be successful with social media. How Social and Automation work together? •Lead generation. •Lead Nurturing. •Engaging Hot Contacts/Leads.

Automation 40

Automation Marketing & Strategy Trigger Marketing Work Management 40