Biznology

JUNE 4, 2019

You’ve been involved in the lead generation world for a long time. Certainly, technology lets us deliver more leads to sales, faster than ever before. But just as often these are bad leads. Lead generation success rests on quality— not quantity, and not speed. You can’t depend entirely on email.

Marketing Prospects 126

Marketing Prospects Lead Generation Lead Scoring Lead Ranking 126

Biznology

SEPTEMBER 26, 2019

Think well beyond the simple score generated by your marketing automation system. Direct your campaign inquiries to a web-based response form for their preliminary qualification, especially in a high-volume environment. Utilize email. For outbound inquiry qualification, email is today’s preferred medium.

Lead Qualification 116

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 116

Biznology

OCTOBER 27, 2016

A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. Marketing automation hasn’t yet taken off for a couple of reasons. Sign up for our emails here. One is cost. Thanks, David, for the insight.

Demand Generation Agencies 80

Demand Generation Agencies Marketing Budget Marketing Automation Services B2B Marketing 80