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5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon. But direct mail doesn’t have to be a “batch” process.

5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic]

Hubspot

As businesses adopt inbound marketing and generate more and more leads, the need for an effective lead nurturing strategy becomes clear very quickly. After all, 50% of leads aren't ready to buy at the time of first conversion , so lead nurturing -- especially through email -- is the smartest way for marketers like us to reach them.

Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.

The Point

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Do I need it in order to do lead nurturing?”. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads.

Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns

Hinge Marketing

Now that we’ve covered the basics of lead nurture drip email campaigns , it’s time to discuss the four tools professional services firms need to have in place in order to implement them. For the purposes of our discussion, let’s assume you have a lead generating website and have a healthy flow of leads to nurture, including their email addresses.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing.

Top 10 Demand Generation Resolutions for 2014

The Point

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Improve campaign measurement. Measuring opens and clicks may tell you something about email performance, but it says nothing about the impact that email campaign had on qualified leads, or opportunities, or revenue. Test more.

Top 10 Marketing Automation Mistakes

The Point

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. Many of the pitfalls that cause the returns on marketing automation to fall short can be distilled into a handful of common issues. Launching lead scoring too soon.

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation Blog

Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Add lead scoring and tracking through that final conversion to sale and the task is flat out impossible without automation. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. Scalability. Integration with the new CRM system.

Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither

Fathom

A few months ago, you may remember a post I wrote about why SaaS software companies that offer initial free trails fail at generating revenue. mentioned there were a number of ways that companies lose touch with their free trial users, including the lack of a nurturing email campaign to guide them to the paid engagement. Today, I am delving into how to best leverage email campaigns with those in the free trial. Let’s face it; no one likes to get overloaded with emails regardless of how good the information is. 7-Day Campaign. Urgency.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing.

6 Ways To Maximize Your Webinars With Automation Technology

It's All About Revenue

Marketing automation adds a power punch to your webinars. Our benchmark data shows that automated pre- and post-webinar reminders can increase attendance by 32%. Build drip email campaigns to help move webinar leads from one stage to the next, and progress to conversion. Today’s on-demand culture is supported with always accessible, relevant webinar content.

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Lead Nurturing: 9 questions answered on lead qualification, nurturing, and Marketing-Sales alignment

B2B Lead Generation Blog

Tweet A couple of weeks ago, I presented an American Marketing Association webcast , “ The One-Two Punch of Effective Lead Engagement: Accurate Lists and Powerful Content” (a replay of the webcast is posted below). These questions hit on key challenges in lead nurturing today. hope the answers will help you solve specific challenges in defining qualified leads, nurturing them, and aligning your sales and marketing teams. Nurturing and automation. Q: Could you review how to convert an inquiry into a lead? A: Begin with the end in mind.

Marketing Automation and SMBs – an Overview

B2B Lead Generation Blog

Because of that past, it is fun to have the tables turned on me, and a few weeks ago I agreed to be interviewed on the topic of marketing automation and small- to medium-sized businesses (SMBs). The interview covered a range of ideas within that topic area and I wanted to share some of my extended answers with the B2B Lead Roundtable Blog audience. Why marketing automation software is relevant to SMBs. major factor is how marketing automation can help optimize the SMB marketers time. Creating a culture that allows for marketing automation implementation at an SMB.

Beyond Batch and Blast: Launching Your First Lead Nurturing Program

Marketing Action

This is no truer than in the marketing space, where every lead wooed and converted translates into increased revenue. This is the practice of sending everyone on your list the very same one-off email at the same time. Essentially, batch and blast is a numbers game, operating with little strategic rhyme or reason and handling leads with a one-size-fits-all approach.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing.

How Smart Lead Nurturing Can Grow Revenue

LeanData

Forward-thinking B2B businesses develop strategies for nurturing their prospects. Sure, marketing automation allows for “batch and blast” email campaigns directed at large numbers of potential customers. Too often nurturing also is focused only at the top of the sales funnel – ignoring the rest of the lead’s journey through the sales lifecycle. Just as the name implies, lead nurturing is about growing relationships at every stage of the buying cycle – even when potential customers don’t seem interested in purchasing your product or service.

The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy.

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How To Convince Your Boss to Buy Marketing Automation

Fearless Competitor

Lauren Carlson of Marketing Automation Software Guide  shared this article on marketing automation. When I interviewed Thor Johnson of Team Thor Marketing on Mad Marketing TV , one of the things he said to me is that marketing automation is no longer only in early adopter tech companies. Even manufacturing companies are embracing marketing automation software.

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Learn Holistic Lead Nurturing

LeadSloth

Would you like to learn how Lead Nurturing can turn more of your leads into revenue? On a single afternoon in New York City, Silverpop brings together several expert speakers to discuss Holistic Lead Nurturing strategies. The agenda covers B2B marketing trends, marketing infrastructure, nurturing dialogs, campaign development and implementation advice.

Email Marketing: 3 simple steps for building customer personas

B2B Lead Generation Blog

Tweet Getting the right content to the right people continues to be a challenge in B2B marketing according to Byron O’Dell, Senior Director of Demand Management, IHS, who recently spoke at MarketingSherpa Email Summit 2014. Byron explained how his organization transformed from batch and blast email sends to persona-driven campaigns. Step #1. Step #2. Media/Advertising/PR.

70 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Marketing Automation. Email Marketing. MARKETING AUTOMATION.

Stats 54

87 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Marketing Automation. Email Marketing. MARKETING AUTOMATION.

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The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle

Marketing Action

Marketing automation is a powerful way to build stronger relationships with customers – and to do it faster and more effectively than manual processes ever could.  The benefits are especially clear when you look at the ways marketers and sales teams can use email campaigns to nurture prospects along the journey to conversion. Email Marketing to the Max.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Generate increased digital visits to your website. Increased leads. Introduction. Objectives.

Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform

Modern B2B Marketing

Author: Sesame Mish Companies are increasingly realizing the benefits of marketing automation tools. According to The SiriusDecisions B2B Marketing Automation Study, there are a whopping 11 times more B2B organizations using marketing automation  than there were in 2011. (So, if you haven’t jumped on the marketing automation bandwagon by now, this is your chance!).

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Generate increased digital visits to your website. Increased leads. Introduction. Objectives.

7 Reasons Why Marketing Automation Projects Fail

LeadSloth

Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. In reality, Marketing Automation can help you automate existing campaigns, and also create new campaigns that would not be possible without automation.

Email Marketing: How to maintain low opt-out rates

B2B Lead Generation Blog

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. Relevance is the foundation of lead generation, which is, at its core, a series of conversations.

Trust and the Big Lie of Lead Generation

Fearless Competitor

B2B Lead Generation : Capturing Accurate Information on Forms. It’s exactly the theme of this post. (By the way, we no longer deliver the content after the form is completed, we email a link to the content. This ensures they use a valid email address.). First Name : zxzx Last Name : zxzx Email (valid corporate email address is required) : zxzxzxzx@ssds.sds.

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5 Surprising Uses for Marketing Automation

It's All About Revenue

by Christina Pappas | Tweet this What’s the first thing that springs to mind when you hear the words ‘ marketing automation ’? For me, it’s email campaigns, lead nurturing, lead scoring, lead generation and lead management. But there are so many other ways to get more out of your marketing automation investment, from smoothing out the recruiting process to pushing real-time info to sales. Let’s take a look at five less common uses for marketing automation. 1. Onboarding New Hires. Stuck Opportunities.

How Should I Structure My Marketing Automation Team?

Modern B2B Marketing

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. The Basic Structure of a Marketing Automation Team. Cloning programs and templates allows small teams to accomplish marketing automation on par with much larger companies. Lead Nurture Manager.

How Should I Structure My Marketing Automation Team?

Modern B2B Marketing

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. The Basic Structure of a Marketing Automation Team. Cloning programs and templates allow small teams to accomplish marketing automation on par with much larger companies. Lead Nurture Manager.

Discover 3 Types of Marketing Automation Engagements for Agencies

Marketing Action

An increasing number of agencies are turning to marketing automation to gain a strategic advantage in both areas. There are many different ways marketing agencies can package and price marketing automation services to increase client loyalty and improve overall profitability. You gain several advantages when you move these types of engagements to a marketing automation platform.

Getting to Yes: 5 Marketing Automation Myths Debunked

Marketing Action

It’s a classic tale of marketing automation. Which is a shame, because a lot of what ails today’s marketers (and the businesses they serve) can be solved with marketing automation. By not investigating automation’s opportunities and upside, many business pain points – lack of efficiency, slow funnel flow, decreasing sales, lackluster revenue – just get worse. Test the campaign.

Can CRM Add-Ons Replace Marketing Automation?

Customer Experience Matrix

I’ve long believed that B2B marketing automation is just a passing phase: that, ultimately, B2B marketing automation systems will be absorbed into CRM systems instead of operating independently. It’s a view I discuss sparingly in public, since so many of my friends in the marketing automation industry have a vested interest to the contrary. At least two vendors have tried to hit it: Predictive Response and BizConnector , whose product is Lead Follow-Up. In short, the merger between B2B marketing automation and CRM seems inevitable. On the other hand….

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8 Ways Marketing Automation Can Expand Your Search Marketing Agency

Marketing Action

Search marketing agencies are experts at generating leads, building brand awareness, and increasing sales. If you’re looking for a way to expand your agency offerings – without significant additional resources or investment – marketing automation is the key. Here are eight ways to expand your agency’s portfolio of services and win new business with marketing automation. 1.