Metadata

FEBRUARY 24, 2021

Metadata drove these outcomes for their customers in 2020, executing nearly $15M of ad spend across Facebook and LinkedIn with 30,990 experiments run. Metadata introduced a LinkedIn audiences integration enabling dynamic contact and account targeting. return on ad spend. billion business prospects. In 2020, Metadata raised $6.5m

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. And they’re doing it in a way that’s tightly integrated with the marketing automation platform that powers their programs and insights. Lights, camera, action! ×

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Customer Experience Matrix

FEBRUARY 5, 2015

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM. VEST Report. Here’s what struck me. more micro-business vendors.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

ANNUITAS

JULY 30, 2015

When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. Rome wasn’t built in a day and neither was a fully automated marketing engine. There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

Ledger Bennett

MAY 24, 2018

If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out! A seamless experience that allows them to access valuable content, without leaving the LinkedIn platform. The post LinkedIn Lead Generation Forms – What’s All the Fuss About?

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

Webbiquity

JANUARY 27, 2011

They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. So, where does Salesforce.com stand as a marketing automation solution? Marketing Automation Software Guide decided to answer this question. Share this on LinkedIn. Tweet This!

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Webbiquity

SEPTEMBER 29, 2020

The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others. But there are other channels that provides many leads, like: LinkedIn, Facebook, and SEO (Google). The Lessons.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 8, 2011

So marketing automation vendors are understandably eager to support it in their systems. Plenty of third party applications can do this, so providing it within the marketing automation system is mostly a matter of convenience. But social is clearly growing fast and has great potential. Results are summarized in the table below. .

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Metadata

SEPTEMBER 9, 2020

There was additional participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. San Francisco, CA, Sept. 9, 2020 — Metadata.io, the autonomous demand generation platform, today announced it raised $6.5m

Marketing Analytics Tools 101

Marketing Analytics Tools B2B Thought Leadership Eloqua Demand Generation 101

Capstone Insights

JANUARY 17, 2018

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. Here are four marketing automation interview questions I’d ask any person that says they’re a marketing automation power user along with responses I’d be listening for. a new analyst report).

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

LeadSloth

JUNE 23, 2009

The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Inbound Marketing Automation. Message for Marketing Automation Vendors. Conclusion.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

SalesIntel

MARCH 22, 2023

For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. These pieces of software signify more than just the fact that an organization uses marketing automation. If you’re in the B2B market, learning how technology works with an enterprise is worth learning.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Anything Goes Marketing

JANUARY 26, 2010

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%. Acoustic (formerly Watson Campaign Automation/Silverpop): 2.8%.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Customer Experience Matrix

JUNE 9, 2009

But I expect the sales automation vendors to take the business for themselves. The system can also open a window to LinkedIn to let the sales rep find network contacts of her own. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products.

Marketo 120

Marketo Marketing Automation Services Work Management Lead Ranking 120

Ledger Bennett

MARCH 19, 2021

It accurately aggregates multiple data sets and formats, from spreadsheets; media platforms; marketing automation platforms; Google Data Studio – the list goes on. It accurately aggregates multiple data sets and formats, from spreadsheets; media platforms; marketing automation platforms; Google Data Studio – the list goes on.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Customer Experience Matrix

MARCH 26, 2015

This means that integration has largely meant sharing audiences defined in a marketing automation system with demand side platforms (DSPs), so the DSPs can bid on audience members when they appear on ad networks. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn).

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Everything Technology Marketing

FEBRUARY 26, 2013

Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Vidyard

NOVEMBER 12, 2015

But we’re going beyond the ability to simply broadcast your message, enabling businesses to track who’s engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight.” ” Live streaming is now a popular tool across enterprises.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

But we’re going beyond the ability to simply broadcast your message, enabling businesses to track who’s engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight.”. “We’re essentially delivering Meerkat or Periscope for the enterprise with the ease-of-use that modern businesses expect.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Customer Experience Matrix

DECEMBER 19, 2011

Marketing automation vendors have mostly worked on making it easy to post and share messages and to capture social data. managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter).

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Vidyard

NOVEMBER 12, 2015

But we’re going beyond the ability to simply broadcast your message, enabling businesses to track who’s engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight.” “We’re essentially delivering Meerkat or Periscope for the enterprise with the ease-of-use that modern businesses expect.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

KoMarketing Associates

APRIL 11, 2013

BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. The Definitive Guide to Marketing Automation. Constellation Research offers a premium report, “ Scaling Up with Marketing Automation Software ” as well.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

markempa

NOVEMBER 29, 2016

I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. You’re getting a whole series of them, because now there are these automation tools that will automate a cadence, or a series, of emails. I reply, and I give her a link to The Art of a LinkedIn Invite.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Envy

JANUARY 28, 2018

Marketing Automation. In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. This is not surprising, as marketing automation is now understood as a must-have tool in a B2B marketer’s toolbox. Influencer marketing.

Top of Funnel 98

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 98

Marketing Insider Group

JANUARY 24, 2013

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies. Global – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The Effective Marketer

JUNE 20, 2011

Marketing Automation is a hot topic. What’s Ahead for Marketing Automation Vendors. Continue reading my thoughts on what’s ahead for marketing automation vendors on a recently published article at the Marketing Automation Times website.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Directive Agency

FEBRUARY 4, 2022

Marketing Automation Platforms (MAPs) are another tool that comes up often in the Revenue Operations world. Those four are Hubspot, Marketo, Pardot and Eloqua. You’ll want to understand how to create automations in these tools and what they’re capable of. There are a few different flavors of these. You can find that at [link].

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Vidyard

APRIL 12, 2017

Vidyard enables companies to increase engagement, improve customer experiences, and integrate video with marketing automation platforms (MAP), customer relationship platforms (CRM) and customer support solutions,” says Jeff Loeb, chief marketing officer at Vidyard. Press Contact: Sandy Pell, Sr.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Marketing Insider Group

JULY 28, 2015

As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Steve Woods. A lot of in the trenches discussion about lead scoring and the handoff of leads from sales to marketing. Photo Credit.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

SWZD

SEPTEMBER 11, 2019

The beauty of demand generation and marketing automation products, she said, is the ability to measure the results, to directly show how marketing is impacting the bottom line, all with greater predictability. They use Eloqua for Marketing Automation, and Full Circle Insights for tracking Lead to Revenue. Market Segmentation.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48