Anything Goes Marketing

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Marketing automation experience will be key.

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Measuring the Impact of Lead Nurturing: 3 Methods You Can Use

Anything Goes Marketing

This past week I was down in Atlanta for the Eloqua All About Revenue Success Tour and I led a breakout session on the different ways that companies measure the success of lead nurturing. If nurturing is improving the number of overall leads. Why is this so important?

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

Email Metrics That Need Benchmarks Here is a list of the email metrics that I would like to see in future MarketingSherpa Email Benchmark reports: Automated Email Metrics. I’m not referring to autoresponder emails but rather to campaigns that contain two or more automated emails. Tweet This!

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How to convert blog traffic into loyal readers

Anything Goes Marketing

In this way, businesses can help generate leads using blogs and you can increase your blog traffic Many people find your blog daily either from comments you may have left on other blogs, links from other websites, random searches etc. Tags: business blog lead generation. I have a good idea as to what I'm blogging about.

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