[Automation, Eloqua] Low Cost Systems for Demand Generation
My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. Tags: demand generation software marketing automation lead management software selection vendor evaluation crm software It shouldn't be hard to figure out which one suits you better.
FEBRUARY 4, 2009
CUSTOMER EXPERIENCE MATRIX [Automation, Eloqua] Low Cost Systems for Demand Generation