The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Ledger Bennett

JULY 17, 2018

What is the Eloqua B2B Masters qualification? It’s the only industry recognized accreditation for B2B Oracle Eloqua and shows recognition of best practices within marketing automation platforms. The modules for the qualification include the fundamentals of Eloqua and revenue performance management (RPM). Requirements?

Eloqua 40

Eloqua Marketing Automation Services B2B Class 40

Digital B2B Marketing

MAY 21, 2013

Marketing automation is quickly becoming like the self-driving car for B2B marketing. Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. When Marketing Automation Is Unnecessary. You Don’t Have Scale.

Marketing Management 100

Marketing Management Marketing Automation Services Marketing Automation Automation 100

Customer Experience Matrix

MAY 12, 2009

On Monday, Eloqua announced a new free deployment service for its clients. It follows last month’s free deployment offer from Eloqua reseller Pedowitz Group , which generated quite a bit of comment on this blog. Eloqua also has its professional services group and consulting partners to provide more hands-on assistance.

Eloqua 120

Eloqua Marketing Automation Services Marketing Management Demand Generation Agencies 120

SmartBug Media

JANUARY 13, 2020

You’re on the hunt for a marketing automation tool? Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Integrations don’t stop with CRM.

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

TrustRadius Marketing

DECEMBER 16, 2019

Marketing automation platforms—the swiss army knives of marketing—supposedly let you do it all. . Yet marketers often have a love-hate relationship with their marketing automation software. Yet marketers often have a love-hate relationship with their marketing automation software. There are] no tutorials for new users.”.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Customer Experience Matrix

OCTOBER 17, 2012

It has a pretty low profile in the B2B marketing automation world, partly because it serves a mix of B2C and B2B clients but mostly because it started as a marketing operations management system. B2B marketing automation systems are built for lead nurturing and provide a foundation adequate for that purpose.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

ANNUITAS

JULY 30, 2015

When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. Rome wasn’t built in a day and neither was a fully automated marketing engine. There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

SnapApp

FEBRUARY 11, 2014

In particular, the SnapApp + Oracle/ Eloqua partnership. Here are a few reasons that SnapApp+Oracle/Eloqua go better together for you, the modern marketer: A fuller sales funnel. Eloqua offers world class marketing automation. Eloqua manages the relationship. More effective nurturing. Content loading.

Eloqua 48

Eloqua Lead Scoring Lead Ranking Top of Funnel 48

Customer Experience Matrix

JULY 10, 2013

Finally, Optify has expanded into conventional marketing automation over the past 18 months and most recently added basic contact management and distribution of lead information, scores, and alerts to sales people. This will remind marketing automation aficionados of HubSpot, which has made a similar journey.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

PureB2B

JUNE 13, 2017

It facilitates the increased adoption of various marketing automation software, allowing brands to grow more cost-effectively. Since then, a multitude of more sophisticated marketing automation platforms have emerged with better UIs and more useful features. Marketing Automation Software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Capstone Insights

JANUARY 17, 2018

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. Here are four marketing automation interview questions I’d ask any person that says they’re a marketing automation power user along with responses I’d be listening for. a new analyst report).

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Webbiquity

AUGUST 18, 2020

GoBrunch features include breakout sessions with virtual room layout options, virtual networking and private meetings, event promotion and registration pages, ability for attendees to download presentations and documents, and a community feature to keep attendees posted about upcoming events. Pricing: free (!). Total reviews: 100.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Customer Experience Matrix

DECEMBER 8, 2011

So marketing automation vendors are understandably eager to support it in their systems. Plenty of third party applications can do this, so providing it within the marketing automation system is mostly a matter of convenience. But social is clearly growing fast and has great potential. Results are summarized in the table below. .

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

SnapApp

MAY 22, 2015

A 2013 report by Gleanster found that 79% of top-performing companies use marketing automation. If your company hasn't already invested in marketing automation, it's probably on the horizon – so knowing how to get the most out of the marketing automation solution you have (or the one you will have down the road) is crucial.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? For example, email automation covers several useful KPIs. So what is it, anyway?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

PureB2B

JUNE 13, 2017

It facilitates the increased adoption of various marketing automation software, allowing brands to grow more cost-effectively. Since then, a multitude of more sophisticated marketing automation platforms have emerged with better UIs and more useful features. Marketing Automation Software.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

The Effective Marketer

JUNE 1, 2012

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. But let’s say you got approval and have purchased the marketing automation software of your dreams. Getting Started with Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Customer Experience Matrix

DECEMBER 13, 2011

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. But there’s also a growing realization that many marketing automation systems are used for only simple tasks – often no more than email, landing pages, and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Martech

DECEMBER 14, 2022

You can teach them and train them on what they need to do to be able to utilize Marketo or Eloqua HubSpot themselves. One thing marketing automation professionals miss when they’re doing self-service is they don’t have a great QA process and they don’t have a great go-live process,” he said. The QA process.

Work Management 94

Work Management Marketing Management Marketing Automation Services Organization 94

Outbrain

SEPTEMBER 4, 2019

Automation is such an integral part of our everyday lives that we scarcely even notice it. From the dishwasher in your kitchen, to automatic monthly payment of your electricity bill, the majority of repetitive tasks are now done with some sort of automation. What are marketing automation platforms?

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Neither change is revolutionary but both substantially improve the company’s competitive position within the crowded B2B marketing automation industry. Let’s start with the interface.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Tomorrow People

MARCH 13, 2018

Not a channel, but a universe, each email and landing page a “nanochannel” of its own. Marketing automation. Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. DO: Expect to invest in marketing automation tools if you haven't already. Digital is a vast and often complex subject.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. The message has to promote content or demos on landing pages so that email capture can occur. How to score leads.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. The message has to promote content or demos on landing pages so that email capture can occur. How to score leads.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Digital B2B Marketing

NOVEMBER 15, 2012

Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. This represents a significant investment but, for many companies, the application has been limited to emails and landing pages.

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

ANNUITAS

MAY 28, 2015

Misconceptions about tools like marketing automation (that is a marketing tool) just add fuel to the fire. Sure, sending emails and creating landing pages are all functions of marketing, but managing inbound leads and sharing prospect data with the CRM, is something that when done correctly- supports the entire organization.

Lead Ranking 100

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

Ledger Bennett

JULY 11, 2018

Let’s focus on the role of keywords across Google and standard web pages, as well as talking about a variety of keywords and what they do. It’s crucial to find keywords relevant to your landing pages to avoid the wrong people clicking irrelevant keywords – this would ultimately increase your CPA (Cost per acquisition) and overall spend.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

Customer Experience Matrix

MARCH 16, 2016

The system will send message to the same person in multiple channels when possible and can run automated a/b creative tests to optimize results. Responses go to a user-specified landing page; Mariana does not reveal prospects’ identities unless they respond. Users then define campaigns and have Mariana execute them.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Vidyard

NOVEMBER 12, 2015

But we’re going beyond the ability to simply broadcast your message, enabling businesses to track who’s engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight.” “We’re essentially delivering Meerkat or Periscope for the enterprise with the ease-of-use that modern businesses expect.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

But we’re going beyond the ability to simply broadcast your message, enabling businesses to track who’s engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight.” ” Live streaming is now a popular tool across enterprises.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

But we’re going beyond the ability to simply broadcast your message, enabling businesses to track who’s engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight.”. “We’re essentially delivering Meerkat or Periscope for the enterprise with the ease-of-use that modern businesses expect.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

NuSpark Consulting

AUGUST 23, 2018

You create a landing page that convinces people to give you their contact information in exchange for downloading the white paper. Then you quantify the number of leads generated using your marketing automation software, such as Marketo, Pardot, Eloqua or HubSpot. If your goal is to attract leads, it’s easy to measure.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Customer Experience Matrix

JULY 8, 2009

But Eloqua , Silverpop and Marketo remain industry leaders. of visitors to eloqua.com next go to now.eloqua.com, which is the domain for client landing pages and user log-in. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. Pardot and (perhaps) Genius.com look particularly strong.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120