funnel Automation Eloqua Lead MQL 
The Effective Marketer
JUNE 1, 2012
With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. But let’s say you got approval and have purchased the marketing automation software of your dreams. Getting Started with Marketing Automation.
SnapApp
MAY 28, 2019
If you’ve been following our blog for a while, you know that lead generation is a frequent topic of discussion. At SnapApp, we live by a very simple motto: More leads aren’t better—better leads are better. Why Generating Sales-Ready Leads Is a Challenge. But you don’t really know what those leads want, or who they are.
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The Point
JANUARY 13, 2015
Improving email campaign measurement won’t generate more leads or better leads, in and of itself, but it will help accomplish both those goals by providing the data necessary to identify what’s truly working. Leads/Response Rate. Leads are at least a measure of genuine interest. However, not all leads are created equal.
PathFactory
DECEMBER 17, 2018
This concept is supported by numerous reports that have shown that connect rates are highest when you follow up on hot leads immediately after they interact. This empowers them to have more productive conversations and move leads through the funnel faster. Traditional lead scoring models don’t take time into account.
Martech
DECEMBER 13, 2023
Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. Some lead gen strategies are more effective than others, which is why marketing organizations continue to spend on the tactic.
Ledger Bennett
MAY 29, 2018
Nurturing known contacts via marketing automation email nurtures, generating MQLs and pushing prospects through the sales pipeline. If you want to learn more about building audiences for each stage of the funnel check out our Cross Channel B2B Audience Strategy blog ). The big opportunity. Sounds familiar, right?
Markempa
NOVEMBER 13, 2018
So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. Here are leads that are qualified; that are interested. Then you talk with salespeople and it was automation, it was numbers, it was a thousand emails a day.
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