Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Marketing automation. Use data for automation -. Interactive content and visual storytelling. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

6sense

AUGUST 24, 2017

We’re thrilled to announce the expansion of our executive team with three key hires who will help lead our go-to-market strategy and further accelerate growth for 6sense! The Forrester Wave naming us the leader in the space completely validated my instincts.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48