| | | WebMarketCentral | |  Automation + Eloqua | 4 articles |
| Page 1 of 1 | Previous | Next | WEBMARKETCENTRAL NOVEMBER 17, 2009 Marketing Automation Update: Manticore VII Released Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. At the request of customers, email delivery and tracking capabilities were added in 2004, and the firm's product has now evolved into a full marketing automation suite. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. The company's original focus was on web analytics. | WEBMARKETCENTRAL SEPTEMBER 29, 2009  Marketing Automation: Bringing a Gun to a Knife Fight Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Marketing automation" is a misleading term. You can't really automate marketing, of course, any more than you can automate gourmet cooking or great painting. How do you separate hot leads from long-term leads from tire-kickers? | | | | | |
| WEBMARKETCENTRAL SEPTEMBER 21, 2009 Genoo Aims to Shake Up Marketing Automation Space Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Companies evaluating established providers such as Marketo , Eloqua , Silverpop's B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites. per 1,000 emails sent. per month. | WEBMARKETCENTRAL MARCH 3, 2009  Marketo Releases Marketo Lead Management 3.0 Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. tags: marketing automation software, Marketo Lead Management 3.0, software suite. | |
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