| | | The Effective Marketer | |  Automation + Eloqua | 9 articles |
| Page 1 of 1 | Previous | Next | THE EFFECTIVE MARKETER JUNE 1, 2012 Getting Started Guide for Marketing Automation With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. But let’s say you got approval and have purchased the marketing automation software of your dreams. Getting Started with Marketing Automation. | THE EFFECTIVE MARKETER FEBRUARY 16, 2011 Marketing Automation Catching On Fire Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. Just a few marketing automation companies have already raised over $170 million dollars combined. | | | | | |
| THE EFFECTIVE MARKETER JUNE 23, 2011  Content Marketing eBook and Infographics The Content Grid v2 , from Eloqua. The Content Grid v1 , Eloqua. Content Marketing Marketing Automation Marketing Strategy content marketing ebook infographic linkedinA Content Marketing eBook. Content Marketing is all the rave, that’s part of what drove me to do some research on the history of content marketing and publish this free eBook, A Brief History of Content Marketing. | THE EFFECTIVE MARKETER JUNE 20, 2011 A Tough Road for Marketing Automation Marketing Automation is a hot topic. What’s Ahead for Marketing Automation Vendors. Continue reading my thoughts on what’s ahead for marketing automation vendors on a recently published article at the Marketing Automation Times website. Email Marketing Marketing Automation Marketing Planning Marketing Strategy eloqua linkedin marketing automation times marketoNews about multi-million dollar investments in the space has sparked not only interest from marketers but a multitude of competitors crowding an already jammed market. | THE EFFECTIVE MARKETER MARCH 9, 2010  Email Design Review Gallery « The Effective Marketer Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Are you in search of inspiration? Well, this post may be the answer! | THE EFFECTIVE MARKETER JULY 30, 2012  What’s Wrong with Marketing Education? Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge. What are College Students to Do? Good luck! | | | | | | | |
| -
THE EFFECTIVE MARKETER | MONDAY, FEBRUARY 15, 2010  The Danger of Email Marketing Benchmarks « The Effective Marketer
good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. work for a B2B software company and we do regular email blasts. Our open rates average 30%. Is this good? from your boss. United States License. MORE >> -
THE EFFECTIVE MARKETER | MONDAY, FEBRUARY 25, 2013 A Brief History of Marketing
I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. It provides you an interesting look back through time showing some key moments in marketing history and, of course, it ends with the advent of marketing automation. Also, the infographic seems to focus more on the evolution of marketing channels rather than the evolution of marketing automation per se. Content Marketing Email Marketing Marketing Automation eloqua hubspot infographic marketing history marketo MORE >> -
THE EFFECTIVE MARKETER | THURSDAY, MARCH 10, 2011  How Everybody Wins with HubSpot's Funding « The Effective Marketer
This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. Note: yes, I wouldn’t necessarily say HubSpot is a ‘marketing automation’ vendor per se, but they are moving towards that end). Click to enlarge Updated above is the timeline of funding for the key players in the marketing automation space (you may argue HubSpot is not a marketing automation vendor, this is subject for another post). MORE >>
| |
