KoMarketing Associates

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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. The Definitive Guide to Marketing Automation. Constellation Research offers a premium report, “ Scaling Up with Marketing Automation Software ” as well.

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LinkedIn Lead Gen Forms: Pros And Cons For B2B Marketers

KoMarketing Associates

Well, LinkedIn collects the data which can be downloaded at any time, and if supported, you can have these leads automatically sent to your CRM or marketing automation solution. Today, most platforms, including HubSpot, Marketo and Eloqua, can be directly connected to LinkedIn. Use forms fields that are not auto-populated.

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11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

The team at Eloqua has a nice grid-like infographic comparing buyer objectives and business objectives in relation to content marketing assets types, which can be used for support and reference. Bottom-line, its important to send qualified leads to sales.