Digital B2B Marketing
MAY 21, 2013
Marketing automation is quickly becoming like the self-driving car for B2B marketing. Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. When Marketing Automation Is Unnecessary. You Don’t Have Scale.
Digital B2B Marketing
NOVEMBER 15, 2012
Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. The next evolution in marketing automation will be extending the application of these rules across the full spectrum of digital and addressable marketing channels.
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Digital B2B Marketing
JUNE 14, 2012
Examples: Eloqua has done a great job of focusing on content marketing as a topic, a priority for the demand generation marketers who are driving adoption of marketing automation platforms. Identify two or three opportunities that would allow you to focus on their priorities and easily bridge to your offerings.
Digital B2B Marketing
JULY 25, 2013
From marketing automation to demand side platforms to content management systems, technology puts the right message in front of the right person at the right time. No list of marketing technology failures would be complete today without including Bank of America’s recent string of automated twitter responses. This happens: 2.
Digital B2B Marketing
MARCH 14, 2013
Today, new solutions like DataPop are even automating ad copywriting! Marketing Automation. Marketing automation platforms like Marketo and Eloqua allow marketers to create complex business rules that are automatically executed, similar to the early bid management platforms. Search Marketing Platforms.
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