Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Writing on the Web

APRIL 4, 2011

When was the last time you read a white paper that added real value to your research process? Marketing Automation Software Guide (MASG) posted an article on this topic. For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

DECEMBER 1, 2010

The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Want to know more?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Convert

NOVEMBER 13, 2023

Embracing the scientific process is essential for adapting to market shifts and changing user preferences in a calculated manner—as opposed to haphazardly. If you deny it, I’ll refer you to Blockbuster and Digg. This leads to a lot of benefits including lower customer acquisition costs and scaling faster, regardless of headcount.

Product 52

Product Lead Ranking A/B testing Sample 52

Webbiquity

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Share this on Bebo. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

NOVEMBER 2, 2010

That is why social media marketing is not a quick process—it takes time to nurture relationships into conversations and create those solid, trusted connections…these real conversations lead to real relationships,and those trusted relationships lead to referrals and sales. Instead, they want to connect. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? The Marketing Automation & Lead Nurturing Myth by Nurture. Reid Carr muses about how the rapid increase of online information and spread of social media are changing the sales process , particularly for younger consumers.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Hubspot

OCTOBER 5, 2017

While we (or our team) are racing to hit quota against that clock, though, we can save time and maximize our numbers by investing in the right processes, activities, and skills. As the sales conversations grows even more buyer-focused, sales reps have begun developing his or her own hack, own technique, own process.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Buzz Marketing for Technology

JUNE 27, 2008

Process Improvement. We included him in the process, showed him how this was going to help him do his job. Comments Digg This. Business Process Management. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. Innovation. Project Management. Enterprise.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Adobe Experience Cloud Blog

AUGUST 27, 2008

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. I started experimenting with social bookmarking sites like Digg, del.icio.us

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

NOVEMBER 7, 2010

Pure automation of content aggregation doesn’t foster interaction. You will be navigating your prospects through this sea of content by leading them to the most relevant important information. Similarly we are seeing leading businesses take a similar approach to become the experts for their respective areas.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Buzz Marketing for Technology

JUNE 27, 2008

Because they control the production process, they can make changes on the fly. Rapid elearning is all about automating the elearning production process. Once the process is automated, it puts more capability into the hands of creative people. A good template can help guide the instructional design process.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Convince & Convert

SEPTEMBER 18, 2011

Here we’re measuring how successful your content is in getting consumers to share it with others, as determined by tweets, likes, Linkedin shares, Google + shares, Diggs, and the like. Lead Generation Metrics. Key question answered: How often do content consumers turn into leads? Sales Metrics. Holy grail time.

Lead Scoring 153

Lead Scoring Lead Ranking Digg Marketing Analytics Tools 153

Customer Experience Matrix

NOVEMBER 29, 2010

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. Its new clients are larger firms and half are switching from another marketing automation product that they found inadequate. This might foreshadow attrition problems at other vendors. Web analytics.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). The Process of Inbound Marketing Automation , Wednesday, July 14, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Buzz Marketing for Technology

JUNE 27, 2008

In the groupware industry, product developers are looking at new ways to meet a critical need of HR systems that are more adaptable to changes in business processes. Those self-service activities lead to greater employee satisfaction as well as efficiencies in access and response time, distribution costs and HR staffing.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Buzz Marketing for Technology

JUNE 27, 2008

By batching it up and adding a sense of urgency to the process, you’re much less likely to waste time on crap. As a blogger, SU is far superior to Digg , Reddit or any other service in terms of delivering traffic. I barely visit Digg, Reddit, etc these days. 2) Don’t check it on the weekends. Be ruthless.

RSS 100

RSS Tips Digg Work Management 100

Hubspot

JULY 29, 2018

Digg - Digg is a social news website that allows members to submit and vote for articles. For marketers, ebooks commonly serve as lead generating content -- people must fill out a form to receive their ebook copy. Each time a visitor triggers the ad spot, the auction process pans out to select which ad will be displayed.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Buzz Marketing for Technology

JUNE 27, 2008

Process Improvement. leading thinkers. Digg this Slashdot Reddit. Managing the RFP Process. TDWI Research report clears confusion about automating data governance. Taking Document Automation to the Next Level. An Automated Approach to Vista Deployments. Innovation. Project Management. Enterprise.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Webbiquity

JANUARY 31, 2011

And that leads to questions, like: What are the best ways to attract more (relevant) followers? It’s important to remember that Twitter is a social platform, so your followers will expect interaction; if you’re busted relying too heavily on automated or pre-scheduled tweets, you will lose followers. Tweetvolume.

Twitter 100

Twitter Tools Tips Best Practices 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

3 Cool Lead Conversion Testing Tools , October 19, 2010 Stop Guessing.Start Testing. In lead generation marketing our goal is to get visitors to take action. Free Website Strategy and Planning Guides.Now Available , October 14, 2010 We, at ClientBridge , are very process-oriented. But maybe that didn’t surprise you.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. 9 tips for running a more considerate procurement (RFP) process - Confluent Forms , January 14, 2010. Marketing Automation Trends for 2010 - LeadSloth , January 12, 2010. What’s Up, Blog?

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. The Sweet Spot: We’re all ‘smarketers’ now - Follow the Lead , July 8, 2010 Sam Zales. But that’s content for another blog post.

Ning 40

Ning Paid Content Facebook Sales Management 40

Buzz Marketing for Technology

OCTOBER 14, 2008

Paperwork is out — automate with technology. Automate with technology. And because everything is becoming digital, you can use technology to process it faster. People can buy something online and it can be produced and shipped to their door with no need for paperwork — it can all be automated. Productivity 2.0:

Work Management 100

Work Management Rules Product Enterprise Management 100

Webbiquity

FEBRUARY 14, 2011

Re-Architecting the B2B Sales and Marketing Process for a New Decade by Reflexions. ’ At the same time, they observe that their prospects’ budgets appear to be shrinking, that more players are involved in the decision making process, and that their buyers are exhibiting increasingly risk-averse behavior.&#

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

seo.co

DECEMBER 8, 2020

SEO is simply the process of setting up and optimizing your site so that it’s easily found (and favored) by search engines like Google, Yahoo and Bing. Building an effective website that will provide a strong, consistent flow of leads or sales requires marketing. SEO, or search engine optimization, is important to every business.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Online Marketing Institute

DECEMBER 13, 2010

But, as you can see, the appeal of automation sways many. Unlike traditional platforms such as WordPress and Blogger, microblogs simplify and expedite the process of sharing ideas, experiences via text as well as other forms of rich media. BrianSolis.com is among the worlds leading business and marketing online resources.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40