Automation, Digg and iCrossing - B2B Marketing Zone

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

NOVEMBER 17, 2009

Since each one of us has a different variety of reports coming a litany of systems like SAS, Aprimo, Webtrends, iCrossing, Radian6, Facebook, Vocus, Wordpress and where it isn’t automated then it’s just Excel. And furthermore the path is unique to each company. If you have any insights on how best to get there please share them.

iCrossing

iCrossing CMO Digg Enterprise Management

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

B2B Marketing Zone

CMO Challenges in Driving Data into Insights

B2B Lead Management Market Heats Up

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