vendor 
InsightSquared
APRIL 12, 2018
Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. Most recently I was head of product management at a MAP startup in Boston. The MAP is not always the system of record. Shiny features sell.
Content Standard
JUNE 27, 2023
That clarity should come from educational content marketing—content strategies from vendors who differentiate themselves as educators by strategically using their internal expertise and unique perspectives on industry challenges. And it isn’t surprising since one in three U.S.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
DECEMBER 29, 2010
Summary: The first two posts in this series described my scoring for product fit. The third and final post describes scoring for vendor strength. And I'll give a little preview of the charts these scores produce.without product names attached. As with product fit, I used different weights for different types of buyers.
Customer Experience Matrix
NOVEMBER 3, 2018
An important point is it’s hard to do a good job of delivering messages, so delivery systems are large, complex products. Like message delivery, those are complicated tasks that can easily be the sole focus of a “best of breed” product or products. It often depends on the origins of the product.
chiefmartech
OCTOBER 23, 2022
One of the perennial criticisms of the martech landscape is that “most of these products all do the same thing.” With an increasingly exasperated tone, people ask, for example, “What’s the point of hundreds of CRMs or marketing automation tools? It’s the decisions in UX that create differentiation.
Customer Experience Matrix
OCTOBER 24, 2014
SalesPredict is a perfect example: a small vendor with a powerful system that just launched earlier this year. Back in, say, 2008, a product like this would be big news. User interface is a second differentiator. The final differentiator is flexibility. Is SalesPredict right for you?
Webbiquity
AUGUST 4, 2020
Actually, there are a growing number of compelling alternatives that offer unique features and potentially a differentiating experience for your attendees. A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses. Total reviews: 679. Average user rating: 9.35. WebinarJam.
Expert insights. Personalized for you.
159 
Let's personalize your content