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Acquia sees web accessibility as a good thing and a brand differentiator

Martech

As the conference opened, the company announced it had purchased Monsido , a tech platform that automates finding and fixing website features that aren’t in compliance with international Web Content Accessibility Guidelines (WCAG). So where the money comes in is first of all, I can differentiate myself. Get MarTech! In your inbox.

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How to differentiate your content marketing strategy in highly regulated verticals

Tomorrow People

Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. 41% of marketers don’t get the buy-in to be brave and differentiate their content marketing. Differentiate yourself from the competition. Use technology to automate and monitor.

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How Healthcare Solutions Providers are Driving Differentiation with Educational Content

Content Standard

That clarity should come from educational content marketing—content strategies from vendors who differentiate themselves as educators by strategically using their internal expertise and unique perspectives on industry challenges. Here’s where I start when trying to find a point of differentiation for my clients.

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Compare 10 top marketing automation platforms

Martech

Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. This 44-page report includes profiles of 10 leading B2B marketing automation vendors, capabilities comparisons and recommended steps for evaluating and purchasing.

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The 3 Rs of marketing automation: Relevance, response and ROI

Martech

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. The magic of relevance in marketing automation With 87% of companies either using or planning to implement marketing automation solutions, you risk being left in the dust if you’re not on this train.

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What is marketing automation and how can it help B2B marketers?

Martech

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. How vendors differentiate on capabilities. Dig deeper: MarTech Replacement Survey.

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Mastering Your Marketing Automation Strategy for the Holidays

SmartBug Media

In this episode, we're delving into the world of marketing automation strategy, specifically focusing on how you can amplify your existing mechanisms in anticipation of the holiday season. The challenge lies in cutting through the noise and differentiating your brand amid the intense holiday competition.