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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Business process automation is, hands down, one of the best technological innovations to come along in decades. So, why not let B2B marketing automation take care of the rest? Embracing automation is clearly the way forward. Which parts of marketing can you most profitably automate? What is B2B Marketing Automation?

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20 questions to ask marketing automation vendors during a demo

Martech

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. Click here to download!

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Marketing Automation: What it Takes to Make the Switch

Act-On

Considering a new marketing automation platform? Consider these paths to a better marketing automation future. Did You Know… The average marketing department finds 30-50% of their automated programs are outdated when auditing content during a migration. You’re not alone. 23% of companies switched their provider in 2022!

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5 Simple Steps To Delivering Better Product Demos

Salesforce Marketing Cloud

I admit I’m a little biased, but I think the product demo is the most important part of a marketing strategy. I’ve been doing product demos at Salesforce for a long time, and I’ve learned there’s nuance to delivering great presentations. Product demos should answer questions like, “How does this product work?”

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37 questions to ask call analytics vendors during the demo

Martech

After you’ve determined if your company needs one , it’s time to select a vendor and schedule demos. Also, make sure all potential internal users are on the demo call, and pay attention to the following: How easy is the platform to use? Does the vendor seem to understand our business and our marketing needs?

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Pro Tips: 5 Considerations To Implement Marketing Automation Platforms

Act-On

The cracks in your marketing automation platform may have been showing for some time. The good news is that switching marketing automation platforms doesn’t need to be overwhelming, especially when you have tips on what features to look for and what to avoid. It might be time to implement marketing automation with a new provider!

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How to Use Email Automation to Nurture Prospects

Zoominfo

Email automation takes more tedious tasks off your hands so more effort and resources can be put into impactful brand messaging. What is Email Automation? Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. What are the Benefits of Email Automation?