8 Tips for Marketing SaaS and Software in the Cloud
Everything Technology Marketing
MARCH 14, 2011
What matters to the business user is the business value the solution delivers, the process it helps automate or enable, the cost it reduces or the opportunity it unlocks. Technical specs, speeds and feeds are now much less important, even irrelevant, to the buyer as they are often entirely encapsulated and "hidden" in the cloud.
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