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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy.

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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. But pricing will remain well below standard marketing automation products.

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders. Among U.S-based

MindMatrix Adds Sales Support to Marketing Automation

Customer Experience Matrix

One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. The system also provides a full set of standard marketing automation features.

70 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. However, when it comes to digital marketing, more than 2 years (some would argue less) is perceived as being out-dated – the difference between “latest” and “legacy” – even if the stat still holds water.

Stats 54

Marketing Automation: From Shiny Marketing Gadget to Powerful Sales Tool

Hubspot

25 tips to transform your marketing automation from lead scoring and nurturing to a revenue growth toolset beyond capturing and nurturing leads. You’re probably familiar with the typical implementation of marketing automation. Online forms, workflows, automated emails, analytics, activity tracking and lead scoring are the tools often used for this. Why just wish?

Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?

Customer Experience Matrix

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. That frankly didn’t take much insight, but I’ll brag a bit more about having pegged Adobe as needing to add marketing automation as far back as this post in 2009 and again in 2010. Predictable or not, this deal does fill a gaping hole in Adobe’s marketing cloud.

B2C 53

87 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. However, when it comes to digital marketing, more than 2 years (some would argue less) is perceived as being out-dated – the difference between “latest” and “legacy” – even if the stat still holds water.

Stats 44

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. I’ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr). The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM.

RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems. The net result of all this harvesting by big buyers has been to clear the ground for the next crop of B2C marketing automation systems.

B2C 66

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. The current marketing automation leaders – Oracle Eloqua , Marketo , Salesforce Pardot , Silverpop , Act-On, etc. But I digress.

Discover 3 Types of Marketing Automation Engagements for Agencies

Marketing Action

The economy has recovered a bit, but it’s still a very competitive environment for marketing agencies, with thin margins … and thinner client loyalties. An increasing number of agencies are turning to marketing automation to gain a strategic advantage in both areas. You gain several advantages when you move these types of engagements to a marketing automation platform.

Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you’ll find inside. It provides all the basic B2B marketing automation functions: mass email, landing pages and surveys, behavior tracking, lead scoring, nurture campaigns, and CRM integration. Thinking in those terms, Beanstalk Data is a tasty morsel.

How Marketing Automation Can Release You from Spreadsheet Purgatory

Marketing Action

Let’s be honest – spreadsheets are a marketing nightmare. You may have gotten away with them as the backbone of your marketing system five years ago, but if you’re still relying on spreadsheets as the glue that holds your marketing program together, you are most likely about to either pull all your hair out or unaware that great numbers of leads are falling through the cracks.

Marketing Automation Tips for Manufacturers

Fathom

Manufacturing companies have been figuring out ways to automate repeatable processes for over two centuries. Automation, in one form or another, has been driving the improvement of manufacturing since the first industrial revolution. Advantages of Marketing Automation in Manufacturing include: Improved engagement through consistent and relevant follow up. link].

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. meant both that predictive models guide decisions at every stage in many marketing programs, and that models are used throughout the organization by marketing, sales, and service. Results appear as lists in a CRM interface or as scores on a marketing databaset.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation. Pricing. Read-only.

CRM 38

The Future of CRM is Customer Engagement

Marketing Action

What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? Recently I had the chance to sit down with Paul Greenberg, who’s sometimes referred to as “the Godfather of CRM.” Paul’s the author of CRM at the Speed of Light , a seminal work that’s been through four editions and is available in nine languages. 92 percent.

CRM 47

Strikedeck Adds Automation to Customer Success Management

Customer Experience Matrix

This made them a fifth subtype of Customer Data Platforms (CDPs), along with systems based on marketing, lead scoring, sales advisory, and tag management. Strikedeck is aiming squarely at the same market as customer success leaders Gainsight and Totango but includes more automated execution of recommended actions. In fact, the execution is fully automated: users define rules, called “recipes”, that listen for triggers such as support issues, new contracts, or late invoices and specify the action to take when the trigger occurs.

31 Wicked Cool Benefits of Marketing Automation

Marketing Action

31 Reasons to Love Marketing Automation. In honor of this crazy, spooky, anything-goes holiday, we’ve decided that Marketing Automation will be wearing the costume of a super-awesome robot with 31 amazing superpowers: Marketing Automation kicks labor-intensive marketing to the curb. Marketing Automation makes you look 10 years younger.

B2B Marketing Automation Industry Size and Segments

Customer Experience Matrix

As I mentioned yesterday, our new B2B Marketing Automation Vendor Selection Tool (VEST) asks vendors to estimate the number of clients in each of four size categories. But if you do want to consider all these vendors as one industry, the minimum adjustment to make is to account for differences in price. But not all of these are B2B marketers. The $257.5 The 26.7%

Getting to Yes: 5 Marketing Automation Myths Debunked

Marketing Action

Two marketers walk into a bar. It’s a classic tale of marketing automation. Replace “bar” with “C-suite” and the scenario is played out every day in businesses large and small: marketers seek assistance for what ails them, and decision-makers dig in their heels. That phrase actually describes what marketing automation actually does: Make it easier to make money.

B2B Marketing Automation: Crawl, Walk, Run, Win

Sales Lead Insights

B2B marketing automation, if done right, is an efficient and cost-effective tactic for engaging your prospects and helping them move forward in their buying process; ultimately generating more of the qualified, sales-ready leads that your salespeople and channel partners need to meet your company’s sales, revenue and growth goals. RUN: Automate the Dialogue and Process.

Best Practices for Marketing Automation from 11 Experts

Modern B2B Marketing

He is an expert in marketing automation and lead management best practices. In that spirit, we’ve asked some of the big brains on the marketing automation scene for tips, tricks and best practices that will help marketers make it rain with their next marketing automation program or campaign. You can’t automate a process that doesn’t exist.”.

LeadLife Bundles Services with Marketing Automation

Customer Experience Matrix

LeadLife released a completely rebuild version of its marketing automation system last month. But LeadLife – like many other marketing automation vendors – found its clients tend to design campaigns as flow charts. Probably more important, LeadLife has also bundled marketing services with its software. This involves a careful balance between complexity and power.

iCharts Applies Marketing Automation to Smart Strategy to Deliver Record Opportunities

Act-On

With iCharts, businesses can track and visualize everything from sales numbers to worker productivity to market fluctuations. Until recently, the company had grown organically with little to no marketing. TED:  I’m currently the chief marketing officer at iCharts, but I’m transitioning my responsibilities to Rico who joined us recently, and taking on new projects.

Is My Company Ready for Marketing Automation?

Hubspot

Don’t sign that marketing automation contract …yet. If you’re a CEO, you may have heard about inbound marketing or marketing automation from your marketing team. marketing automation tool is a big monthly cost and you already do email marketing. Would marketing automation solve these problems? Meetings.

B2B and B2C Marketing Automation: Understanding the Differences

Customer Experience Matrix

As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. This is more a return than a departure: although I’ve written mostly about B2B systems for the past few years, my earlier work was largely in consumer marketing. Here are some observations - consumer marketers have to build databases; B2B marketers don’t. This is frustrating for consumer marketers, who see the huge variety, slick features, and attractive pricing of the B2B systems.

B2C 50

How Much Does Marketing Automation Cost?

Modern B2B Marketing

by Jon Miller (@jonmiller) You are ready for marketing automation and are excited to get started. When building a business case for marketing automation , in addition to estimating the revenue growth and cost saving benefits, you’ll also need to understand the investment required to develop the other side of the business case. How Much Does Marketing Automation Cost?

Cost 27

Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business

Customer Experience Matrix

One of the most important features of our VEST report on B2B marketing automation systems is that it divides marketing automation users into distinct segments, each having a different set of needs. Where the vendors differ is in the details of how they implement the common features, applying approaches that are generally best suited to one type of marketing organization.

Marketo Spark Targets Small Business Marketing Automation

Customer Experience Matrix

So the news here is price. In other words, this is a price cut. HubSpot and Act-On have similar pricing to Spark, while Pardot runs a bit higher. Whether Marketo actually makes any money at this price is questionable. If Marketo simply wanted to lower its entry price, why bother to create a new brand? One reason is to try to avoid cannibalizing sales of its other, higher-priced editions. Those vendors have starting prices around $300 per month and offer built-in shopping carts and CRM. That’s all fine and should work.

Marketing Automation: 6 Examples of Success

Marketing Action

Last week, UK-based digital marketing think-tank, Ec onsultancy , published a blog post of marketing automation case studies, presenting six examples that illustrate the business benefits of these technologies, and also serve as proof points for how marketing automation bridges the sales and marketing divide. Reduced time spent on cold calls.

Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial

Customer Experience Matrix

Starting price is $30 per month after a 30 day free trial. The system makes it easy for small business to generate leads through social marketing campaigns and track results. The investment can be read as validation of Infusionsoft’s strategy of offering unified marketing automation, CRM, and ecommerce exclusively for very small businesses.

The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision

Marketing Action

Marketing automation provides a variety of benefits to sales teams. But increased visibility – the kind marketing automation provides – helped them overcome this challenge. Using automation and lead scoring, the CobbleStay team has consistently – and significantly – improved their results. For many sales teams, this visibility can be a real superpower.