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Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients.

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Predictive Models – Future Insights from Past Data

Engagio

This data can come from historical records (think CRM), real-time feeds (social media, BI tools), structured data (spreadsheets), unstructured data (text, images, etc), and more. They are often used for predicting quantitative outcomes like stock prices, sales and revenue forecasts, customer lifetime value, etc.

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2023’s 19 Best Sales Prospecting Tools

Hubspot

You can automate parts of the search process to save time and resources. When each stage of the prospecting process is automated (whether in part or fully), your tea can speed up the discovery, qualification, and outreach process. Core features include: Automated prospect list building and real-time prospect tracking.

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DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups. Clever folks.

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15 of the Best Account-based Marketing Software for 2020

Hubspot

As HubSpot's Senior Manager of Accelerated Leadership Programs, Ryan Batter states, "The one common thread for all ABM strategies is a CRM in which teams can track company interactions, ideally across marketing and sales teams.". Look for a CRM that enables strong integrations to ABM-specific tools to customize your strategy.".

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Abandon Your Marketing Automation System!?

LeadSloth

I’m working on an interesting project right now: moving away from a marketing automation system. The company in question has used a comprehensive marketing automation system for about 2 years. In addition to cost savings, the thinking is that a full-blown marketing automation system just makes less sense with the new strategy.

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Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

This means that integration has largely meant sharing audiences defined in a marketing automation system with demand side platforms (DSPs), so the DSPs can bid on audience members when they appear on ad networks. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn).