The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. It’s all heady stuff.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

JANUARY 6, 2014

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. The only way to improve the effectiveness of your marketing strategies long-term is to test, and test consistently.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Webbiquity

MAY 29, 2012

It can happen when you lose your anonymity by providing the most rudimentary personal information on a vendor’s website, such as entering your name and email address in order to register for a webinar or download a white paper. That’s not flattering, it’s creepy.

Marketing Automation Services 100

Marketing Automation Services Cross-Selling Vendors Copyright 100

Online Marketing Institute

JULY 31, 2009

and implicit (behavior, activity, interest, etc.) – that both sales and marketing believe distinguish hot leads from the rest. Specific criteria carry specific point values, like +5 for downloading a white paper and +15 for attending a webinar. We use a web service for revealing the company name of the visitors on our website.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40