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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? External databases can be created or obtained from a variety of data providers.

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Getting Started with HubSpot: A 4-Step HubSpot Setup Plan

SmartBug Media

CRM platform implementations and migrations are not as hard as you may think. My fellow SmartBug® Jessica Vionas-Singer wrote an article on why CRM implementations fail , to provide you with a broader picture. HubSpot allows you to connect the following networks: Facebook. YouTube (Marketing Hub Enterprise only).

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Evolution of Marketing for Professional Services: New Learning Frontiers

Hinge Marketing

In fact, marketing continues to increase in both complexity and pace. But, what does this evolution mean for today’s professional services executive? Marketing technologies. Digital marketing technologies that help us reach out to prospects, convert leads into clients and then retain those clients.

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21 Tips & Other Impressions from the Marketo User Summit

The Point

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. It’s all heady stuff.

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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

Using satellite technology for internet connectivity has particular appeal for companies with operations in remote, hard-to-reach locations, so it’s no surprise that iDirect’s market is heavily segmented, focused on key sectors such as oil & gas, maritime, and federal/military.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically.

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How Social Media and CRM Integrations Can Improve Your Customer Relationships

Oktopost

The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. In some ways, it was clear where it was all headed; in others, the marketing and sales execs of the 80s couldn’t have dreamed of the level of insight and details we could extract from a CRM in 2023.