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Online Marketing Institute
JULY 31, 2009
And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. My point: B2B marketers are looking elsewhere for help generating demand.
Online Marketing Institute
JULY 31, 2009
Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us It seems that many marketers believe that automated lead management and lead scoring is something only for large companies with large budgets and plenty of resources.
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