Automation CRM Database Marketing Demand Generation 
The Point
JANUARY 6, 2014
It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for.
Customer Experience Matrix
OCTOBER 20, 2008
One of the first people I told about the new Guide to Demand Generation Systems -- an experienced database marketing consultant, no less -- was receptive to the Guide but asked whether there was any real difference between "demand generation" and "marketing automation" in general.
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Directive Agency
FEBRUARY 22, 2019
As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? External databases can be created or obtained from a variety of data providers.
Smarte
MAY 24, 2023
In addition to providing accurate data, a top sales database provider should also offer advanced filtering options and segmentation capabilities. This allows businesses to target specific demographics or industries that are most relevant to their products or services. Getting B2B data is not a challenge, but getting quality data is.
The Point
NOVEMBER 8, 2010
On Focus.com , Holly asks: “Does marketing automation work if I only have a cold list of records? How effective would using this cold list be?&#. Case in point – we’re currently developing an integrated demand generation campaign for a client targeting a select group of contacts at key accounts.
The Point
OCTOBER 26, 2010
Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. The reason?
The Point
FEBRUARY 4, 2011
On Focus.com , Craig Rosenberg asks: “What are the top benefits of adopting marketing automation?” My response: Based on our firm’s experience , the most common benefits of marketing automation are these: 1. Increased demand generation ROI due to improved conversion of leads to sales opportunities.
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