Optinmonster

JUNE 26, 2023

Are you looking for marketing automation workflows to save you time and make more money for your business? Automated workflows keep your business running around the clock. Marketing automation also gives your customers a consistent experience which boosts your brand’s reputation. Let’s get started!

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Automation Examples 60

Act-On

APRIL 10, 2024

Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. Marketing and sales teams usually manage lead scoring within their marketing automation and CRM software, and lead metrics are divided into two categories: implicit and explicit.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Hubspot

NOVEMBER 22, 2023

Imagine if every business had this level of customer knowledge and personalization. Wouldn’t you want to make your customers feel valued? That's where Customer Relationship Management (CRM) software comes in. CRM Tips and Tricks 1. This personalized touch makes you feel valued and leaves a lasting impression.

Hubspot 57

Hubspot CRM Tips Lead Ranking 57

BenchmarkONE

DECEMBER 28, 2022

Upselling is a powerful and effective marketing technique through which you target a customer who is already prepared to buy from you and then offer a more advanced product, service, feature, or upgrade. If they do, they could lose trust in your brand, and you’ll ruin any chance of them being a future customer. What Is Upselling?

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

Oktopost

MARCH 23, 2020

This is why automation of B2B marketing and sales activities appears inevitable. It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations. What is Marketing Automation? Automation Platforms, Analytics, CRM Integration. Customer Tracking.

Marketing Automation Services 98

Marketing Automation Services Top of Funnel Marketing Automation Automation 98

Zoominfo

JANUARY 12, 2021

Over the last two decades, customer relationship management (CRM) systems have become the center of the universe for enterprises and small- to medium-sized businesses (SMB) alike. A costly problem—with analysts citing CRM implementation costs reaching up to $100 million. The result?

CRM 100

CRM SMB Cross-Selling Forecasting 100

InsightSquared

FEBRUARY 27, 2018

Countless tools will integrate with your CRM to send it information on what content a prospect or lead is consuming, what pages they have viewed, or what events they have gone to. Thankfully though it’s far from impossible to send that data to your CRM and the value is immense. That’s far, far different than website activity.

CRM 153

CRM Marketing Analytics Tools API Lead Scoring 153

Hubspot

NOVEMBER 21, 2023

Customer Relationship Management tools (CRMs) have become a critical tool for organizations of all sizes. They serve as a central hub for managing customer data, tracking interactions, and fostering meaningful relationships. However, merely having a CRM isn't enough. How to Optimize Your CRM 1.

CRM 53

CRM Marketing Automation Services Optimization Cross-Selling 53

Sharpspring

MARCH 25, 2021

One of those is likely “what is form automation and do I need it for my business?” In its simplest configuration, form automation takes information you once filled out on a piece of paper and fills it out electronically. In its more advanced versions, form automation uses the information collected to further other business objectives.

Automation 97

Automation Work Management Marketing Management Marketing Automation Services 97

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. AI can unlock a goldmine of customer data, revealing valuable insights into your leads’ challenges, interests, and online behavior.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. While both focus on selling, the ‘roles’ are different. Others are like farmers, nurturing customers beyond the initial sale.

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. billion by 2026.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Zoominfo

FEBRUARY 2, 2021

“Do you want fries and a coke with that?” — We’ve all had the ultimate cross-selling experience at McDonald’s. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. What is Cross-Selling? They saw a 37.4%

Cross-Selling 162

Cross-Selling Lead Ranking Top of Funnel Zoominfo 162

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide. What is Customer Marketing?

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

Work Management 105

Work Management Service Cross-Selling Training 105

Exo B2B

MARCH 14, 2022

Marketing automation can be pretty daunting if you haven’t already tried it. Below, I’ll give you a few ideas to get you started, but first, a quick definition: what is marketing automation? Marketing automation refers to marketing campaigns deployed automatically, based on the behavior of a lead, contact or customer.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation B2B Marketing 52

Velocity Partners

JULY 26, 2023

Here are four free ways you can use your CRM to drive more value across the whole company. #1: 1: Refine your ICP by feeding your CRM better data You can look at your CRM in two opposing ways: as dumb storage or as a queryable database. So what data do you need to understand what your best customers look like?

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking CRM Lead Scoring 52

Zoominfo

FEBRUARY 2, 2021

“Do you want fries and a coke with that?” — we’ve all had the ultimate cross-selling experience at McDonald’s. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. What is Cross-Selling? They saw a 37.4%

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

Zoominfo

OCTOBER 12, 2022

The insights gave her a clear picture of the customer lifecycle, what approaches worked best in each region, and how certain deals were progressing. “My Conversation intelligence software like Chorus, which pulls rich data from sales calls in real time, is a powerful solution to build customer relationships and close more deals.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

SmartBug Media

AUGUST 10, 2020

Trade shows and events are important—and often powerful—customer acquisition channels for SaaS organizations. The truth is, connecting with leads, acquiring customers, and promoting your brand is still possible. What Is Upselling and Cross-Selling? Strategy 1: Upsell/Cross-Sell Automated Campaigns.

Cross-Selling 81

Cross-Selling Trade Show Marketing Budget Marketing Automation Services 81

BenchmarkONE

MARCH 17, 2021

For small and lean businesses, marketing automation is a game-changer. Companies use it to automate repetitive tasks, create and schedule lead nurture campaigns, and facilitate sales follow-up, so nothing slips through the cracks. . However, each marketing automation tool is not created equally. The devil is in the details.

Marketing Automation Services 92

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 92

ClickZ

MARCH 16, 2020

In this article, we’ll take a look at two areas of great opportunity—two places you can focus to tackle these challenges head-on: real-time insights and real-time automation. It’s about truly understanding your customer’s need at that moment—even if there isn’t a human on the other end of the interaction.

Automation 130

Automation Allocation Marketing Automation Services Mobile Advertising 130

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. Get deals done, make customers successful, and help your company grow.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Martech

MARCH 4, 2024

Prompt What are the top five metrics to track with a customer journey orchestration tool? Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. By addressing these issues, businesses can improve customer retention and loyalty.

Lead Ranking 86

Lead Ranking Allocation Churn Rate Lead Scoring 86

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Marketing Automation Services 89

Marketing Automation Services Work Management Lead Scoring Lead Ranking 89

Televerde

MARCH 16, 2022

Sales automation has become a staple in the business world. When used correctly, AI technology and automation tools can improve efficiency at every level, whether nurturing leads, communicating with customers, sending invoices, or generating forecasts and analytical reports. What is Sales Automation and Why Does It Matter?

Marketing AI 52

Marketing AI Top of Funnel Automation Work Management 52

The Marketing Blender

NOVEMBER 11, 2019

The 11 undeniable benefits of marketing automation for B2B sales and marketing teams. How automation can transform your B2B marketing effectiveness and results. These days, when most consultants and gurus talk about technology transforming marketing, automation is what they’re referring to. Generate more and better leads. .

Marketing Automation Services 98

Marketing Automation Services Lead Ranking Marketing Budget Work Management 98

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers. And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Hubspot

NOVEMBER 16, 2021

In today’s world of digital transformation, customers have come to expect streamlined and easy processes for every interaction they have with a company – and are willing to go elsewhere when those needs aren’t met. That said, 51% know there is a better way to approach the use of payment data as they work to improve their customer experience.*

CRM 67

CRM Buy Work Management Marketing Management 67

Engagio

DECEMBER 12, 2019

That’s where Engagio Orchestrate comes in, allowing marketers to bring their account-based strategies to life by streamlining and automating their marketing efforts that are manual today or just simply not possible. Orchestrate leverages two major feature areas: Audience Management and Automations. These are your best customers.

Account Based Marketing 62

Account Based Marketing Automation Ideal Customer Profiles Top of Funnel 62

Valasys

FEBRUARY 12, 2019

Due to the rise of virtual assistants, social CRM, omnichannel technologies and AI-powered automated workflows in 2018, Customer Relationship Management (CRM) witnessed a really good year. As more AI-powered assistants will be dominating the landscape, there will be many new advances in CRM technology. CRM Trends.

CRM 56

CRM Marketing Management Lead Nurturing Marketing Automation Services 56

SalesIntel

FEBRUARY 19, 2024

Shifting buyer preferences and behaviors, leading to a need for a more personalized and customer-centric approach. Neglecting the Personal Touch In our tech-driven world, the allure of automation can be overwhelming. Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Webbiquity

JANUARY 18, 2024

First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing. Once you have the ideal customer persona, it’s time to actually find those people. You can do it by using an email marketing software tool, such as Hubspot CRM or Salesforce.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. While both focus on selling, the ‘roles’ are different. Others are like farmers, nurturing customers beyond the initial sale.

Work Management 130

Work Management Marketing Management Zoominfo Cross-Selling 130

ClearVoice

MAY 14, 2021

What is marketing automation? Marketing automation allows you to use software or apps to automatically process and personalize marketing activities. Using something called workflows, you can create highly customized integrated messaging campaigns across email, text, advertising, and social media posts. Balance above all.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Planning 52

Oktopost

JANUARY 11, 2024

It’s a continuous effort with endless puzzle pieces, and if they don’t all match together, it’s nearly impossible to finish the puzzle and convert prospects into customers. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Zoominfo

AUGUST 1, 2023

Experian also found that only half of the companies surveyed feel their customer data is accurate enough to be used in their go-to-market (GTM) motions. Automation Requires Greater Oversight As anyone who works with structured data can attest, data cleansing is both tedious and critical. Today, the problem has been reversed.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130