Adobe Experience Cloud Blog

APRIL 5, 2010

CRM tools: An example of these are Oracle ‘ s and Salesforce.com’s mobile apps. Marketing automation companies may extend into this area as well. Calculators: On my iPhone I have a regular calculator, a WolframAlpha super calculator, and even an SEM calculator (think CPL, CPM).

B2B Marketing 48

B2B Marketing Marketing Automation Services B2B CPL 48

Lead Liaison

DECEMBER 31, 2018

The company, known worldwide for their marketing and sales automation solutions , has been hyper-focused on supporting live marketing events over the last year. Example data points include average cost per lead (CPL), revenue generated, return on investment, post-event engagement activity, and more. Furthermore, GoExhibit!™

Lead Liaison 48

Lead Liaison Cost per Lead Enterprise Management Lead Management 48

Digital B2B Marketing

JUNE 7, 2012

CPL : Cost per Lead. MAP : Marketing Automation Platform. A technology approach to automating elements of marketing communication, lead scoring and lead distribution. SFA : Sales Force Automation. Salesforce.com. Used for pricing email, telemarketing or postal list rentals or purchases. CPA : Cost per Action.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

LeanData

APRIL 8, 2015

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

The Point

JUNE 13, 2014

If you offer a white paper on “Salesforce.com Success Tips” you’ll attract users of Salesforce.com. Sometimes it’s worthwhile accepting a certain percentage of off-target leads, because the net CPL of “good” leads will be lower as a result. And your content can do the filtering for you. Poorly-Written Abstracts.

Cost per Lead 100

Cost per Lead Salesforce.com Budget Programs Content 100