Automation Correlation Demand Generation Leads Market2Lead 
Customer Experience Matrix
JULY 8, 2009
Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors.
Customer Experience Matrix
NOVEMBER 19, 2008
As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original plan had been to add several marketing automation vendors with significant presence in this market. The tentative list is Unica , Aprimo , Alterian , and Neolane.
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Customer Experience Matrix
MARCH 5, 2009
I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. The main result of the conversations so far has been to clarify the items related to lead routing. Perhaps I'm just starved for attention, but I do in fact appreciate the feedback. 9 Now what?
Customer Experience Matrix
MARCH 2, 2009
To start back at the beginning, the objective has been to find a practical, objective way to evaluate the usability of different demand generation systems. Lacking the resources for a detailed user survey or hands-on scenario testing, I chose to build a checklist of functions that I believe correlate with usability.
SnapApp
JUNE 5, 2018
A well-oiled inbound sales machine means reps spend less time working low quality leads, and more time closing sales. More leads in, more revenue out. In fact, almost half of B2B sales reps list lead quantity and quality as their top challenge: ( Source ). But, for many B2B organizations the sales engine is not turning.
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