Only B2B

MARCH 13, 2024

“It’s not the best content that wins. It’s the best-promoted content that wins.” Think of your content as seeds of knowledge. Is content syndication worth the effort? Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? This guide will help you do just that.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Customer Experience Matrix

APRIL 18, 2012

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics.

Act-On 120

Act-On Marketing Automation Services Marketo Buy 120

nDash

JANUARY 13, 2022

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

SalesIntel

DECEMBER 6, 2023

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: starts at $25,000. Cutting Edge Virtual Event Platforms.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

DECEMBER 10, 2020

Call for Papers and Content Management. Some marketing automation platforms (MAPs) include all these features and can help you eliminate duplication of activities. Examples of MAPs that you may consider include: Marketo. Call for Papers and Content Management. Event Budget Management. Venue Sourcing and Selection.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Content4Demand

AUGUST 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. He expects intent data to play a vital role in the future of B2B content. In a word—yes!

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Unbounce

FEBRUARY 11, 2021

To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion. Input for bid optimization strategies: Google’s smart bidding can use store visits as an input. Store Visit Conversions.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Sprout Social

AUGUST 28, 2023

Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. Its AI and automation power the processing of 50,000+ messages a second in Listening and 600M+ messages per day. For businesses, these investments mean faster, better decisions and a competitive advantage.

Marketing AI 87

Marketing AI Marketing Automation Services Enterprise Management Planning 87

Navigate the Channel

DECEMBER 1, 2023

Generative AI focuses on creating new and original content, such as images, text and other media, by learning from existing data patterns. Collaborative filtering and content-based recommendation algorithms help make sense of large amounts of user and item data for personalized recommendations. Hello, Amazon and Spotify!)

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

The Lead Agency

JUNE 7, 2023

It involves providing relevant and valuable information to prospects, addressing their concerns, and building trust and credibility over time. Understanding Your Ideal Customer and their Pain Points According to Marketo 63% of leads that aren’t ready to buy, eventually convert given the relationship is nurtured.

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Almost all touchpoints and engagement KPIs revolve around content. It’s actually about creating the right content.”.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Almost all touchpoints and engagement KPIs revolve around content. It’s actually about creating the right content.”.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

The Lead Agency

MAY 14, 2017

But then came marketing automation. Perhaps it’s far from a panacea per se, but marketing automation has wedged itself within many B2B companies, assisting and addressing many marketers’ pain points. Marketing automation can help tear down those silos. Marketing automation can assist in this instance, too.

Marketing Automation Services 54

Marketing Automation Services Marketing Automation B2B Marketing Automation 54

Martech Advisor

OCTOBER 1, 2019

Modern marketers know the importance and value of having great content. That’s why it’s imperative to have a solid content marketing strategy in place. Content is everywhere. And as marketers, we know the importance and value of having good – actually, make that great – content. Google Analytics).

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

SnapApp

MARCH 15, 2017

Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. The Big Marketing Automation Stats. Marketing automation drives a 14.5% Marketo. . How are they doing that? Gartner. . . Gartner.

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Aberdeen

MARCH 1, 2019

Users can integrate Journey Acceleration’s criteria with Salesforce, Marketo, intent data and firmographics, enabling granular control over the dynamic targeting of content at buyers within the sales funnel. Google has announced three new features for responsive display ads , according to this post on WeRSM.com.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

Optinmonster

DECEMBER 14, 2021

Essentially, these tools automate the process so you can focus on other areas of your business. Here’s a table of contents to help you navigate through this post: On-Page Lead Generation & Email Marketing. Key Features: Edit content in real-time and preview your website exactly as your visitors would with its live preview.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. Increasing traffic to site content.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

ClearVoice

FEBRUARY 17, 2019

Used by over 32% of all websites , WordPress is the top content management systems (CMS), with the richest integration options available. However, as this search for a Google Analytics integration plugin illustrates, there are a number of plugins to choose from, all ranging in power, purpose, and price.

Content Marketing 88

Content Marketing Planning Work Management Marketing Management 88

Adobe Experience Cloud Blog

MARCH 22, 2018

It’s how Google answers our searches, Amazon recommends products, and Pandora plays another song. Support Sales with Relevant Customer Experiences. Nothing says, “I’m not listening” like getting an automated email about a free trial that a lead already signed up for with a sales rep.

Marketing AI 134

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 134

Convince & Convert

FEBRUARY 20, 2015

Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost ( Marketo ). Your Communication Should Be Relevant Who is your audience? Getting input from your customers via a survey , a free site or process analysis, or a live Q&A session can yield loads of relevant intelligence.

Lead Nurturing 165

Lead Nurturing Lead Scoring Lead Ranking Leads 165

DealSignal

FEBRUARY 23, 2023

From building a targeted list to creating compelling content and optimizing your campaigns for conversions, these strategies will help you create email marketing b2b lead generation campaigns that engage your target audience, build trust, and drive results.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

In a time when people are content grazers (scanning, snacking, and quickly moving on), you need to find ways to make your content and campaigns stick. Instead, practice the principles of engagement marketing and explore ways to break through with content and campaigns that truly resonate with them. Make Content Interactive.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

ClearVoice

APRIL 30, 2020

In fact, 79 percent of top-performing businesses leverage automated lead generation tools. In 2020 and for the foreseeable future, having good lead generation software in place to capitalize on great content will still be an important strategy for marketers. Outbound lead generation tools. Email marketing tools.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Adobe Experience Cloud Blog

JULY 11, 2018

Even with good keywords, hashtags, and relevant shares you get lost in communication. SEO is the fertilizer for page relevance continuity. Tools like Google’s PageSpeed Insights and Google Lighthouse are essentials. New major content plugins, like those found on WordPress, are closing gaps in errors. Your source.

SEO 116

SEO Burn Rate Internet Marketing Ethics 116

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Just Ask Google. Google doesn’t sell the data (as far as I know). First, what is intent data?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Perkuto

AUGUST 16, 2019

From thoughts on Bizible versus Marketo RCE to “hacking” attribution models and managing UTMs, Justin’s real-world experience informs his answers, and can guide you into making smarter attribution decisions. Question: At what stage for a company would it make sense to upgrade to Bizible from Marketo RCE?

Multi-Touch Attribution 40

Multi-Touch Attribution Marketo Lead Ranking Touchpoints 40

Adobe Experience Cloud Blog

NOVEMBER 14, 2017

Get Relevant or Get Ignored. A retailer that also stands out when it comes to relevance is Neiman Marcus. Create Video Content That Taps Into Emotion. Over 50% of marketing professionals worldwide name video as the type of content with the best ROI, and that number is only growing. Did you laugh? Feel sentimental?

Planning 134

Planning Tips Advertising Mediums Amazon 134

MKT1

JANUARY 11, 2024

Consolidating and connecting tools and automating manual processes and tasks will take just a few hours to get set up, and save you weeks—maybe months—in the future. Personalized content at scale - Create relevant content for a specific person, company, funnel stage, and/or channel at scale. Who is it for?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

ANNUITAS

AUGUST 27, 2020

We’ve all been there – we see a catchy headline on LinkedIn or Google, we click through only to be greeted with a form asking for the equivalent of your life story. You probably have heard the term Progressive Profiling before (especially if you’re a Marketo user ) and you’ve likely heard about it in the context of form functionality.

Ideal Customer Profiles 147

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Budget Programs 147

Adobe Experience Cloud Blog

DECEMBER 4, 2017

It’s safe to say that SEO best practices are a moving target with Google’s dedication to innovation and a constant stream of updates since inception. To hit that target, you need a content marketing plan and a good engagement platform. Generate a list of high-performing keywords from your marketing automation software.

Optimization 134

Optimization SEO Practices Marketing Automation Services 134

The ABM Agency

MAY 26, 2023

Furthermore, we’ll dive into crafting personalized marketing plans with tailored email campaigns and content creation strategies that resonate with key decision-makers. This can also help you understand their preferences when it comes to content consumption formats (e.g., articles vs videos).

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Scoop.it

JANUARY 28, 2021

Interestingly, 87% of B2B marketers and 85% of marketers use email for content marketing. Automation tools. With the help of automation tools such as Drip, Convertkit, and SendinBlue, you can create customized email workflows and send relevant emails according to the subscriber’s actions. Content curation tools.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Adobe Experience Cloud Blog

AUGUST 29, 2016

Part of the confusion here comes from the fact that Google treats social media posts as individual web pages when it comes to search. The thing is, Google doesn’t like signals that they don’t have a lot of confidence in, and social media signals are too easy to manipulate. Well, not exactly. spoke to your audience.

Social Media 113

Social Media SEO Media Lead Scoring 113

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Adobe Experience Cloud Blog

APRIL 24, 2018

Content: Delivery, Not Creation. Great content is expensive and time-consuming to create. Is it any wonder that so much has been made of AI programs can write content, web pages and emails that are grammatically correct and that target appropriate keywords? But that doesn’t mean there’s no room for AI in content marketing.

Marketing AI 134

Marketing AI B2B Marketing Ideal Customer Profiles B2B 134