The Effective Marketer
JUNE 1, 2012
With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. But let’s say you got approval and have purchased the marketing automation software of your dreams.
The Effective Marketer
JUNE 23, 2011
A Content Marketing eBook. Content Marketing is all the rave, that’s part of what drove me to do some research on the history of content marketing and publish this free eBook, A Brief History of Content Marketing. Here are some great Content Marketing Infographics you may enjoy.
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The Effective Marketer
JULY 30, 2012
Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. Content Marketing : content marketing is not new , but it is all the hype now.
The Effective Marketer
MARCH 10, 2011
This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.
The Effective Marketer
FEBRUARY 15, 2010
A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? OK, if you insist, here are some links to benchmarks I found online. United States License.
The Effective Marketer
MARCH 9, 2010
Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0
The Effective Marketer
FEBRUARY 16, 2011
Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago.
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