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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Business process automation is, hands down, one of the best technological innovations to come along in decades. So, why not let B2B marketing automation take care of the rest? Embracing automation is clearly the way forward. Which parts of marketing can you most profitably automate? What is B2B Marketing Automation?

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The People Factor in Marketing Automation ROI

Act-On

Marketing automation is all about results, isn’t it? Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results. But here’s the thing.

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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Automated marketing has been exploding across industries in recent years. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing.

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Marketing Automation: What it Takes to Make the Switch

Act-On

Considering a new marketing automation platform? 23% of companies switched their provider in 2022! Consider these paths to a better marketing automation future. Did You Know… The average marketing department finds 30-50% of their automated programs are outdated when auditing content during a migration.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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[Announcement] Automate Website Conversions with OptinMonster and Uncanny Automator

Optinmonster

You can now automate your entire website lead generation flow without much effort by using OptinMonster’s Uncanny Automator Integration. What’s Uncanny Automator All About? Uncanny Automator helps you connect OptinMonster with multiple apps and WordPress plugins. In both cases… We have a solution.

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Data, Alignment, and Automation: How to Scale Your ABM Strategy

Zoominfo

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. You’ll also want to invest in a platform to centralize and cleanse all the contact and company data your teams will use to track progress.

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3 Important Things A Chatbot Can’t Do (But an IVA Can)

Download this Interactions LLC eBook to learn more about chatbots and how to select automated customer care technology for your company. Chatbots are becoming increasingly popular, but it’s important to remember that they’re only as smart as the technology behind them.

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6 Steps to Optimize Your Media Buys

It’s also an opportunity to innovate, lead, and rethink the way your company uses media. By becoming more automated, efficient, and connected to the rest of the business, marketing teams can navigate change and position themselves for growth. Ways to be more efficient and drive growth from every investment.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

of companies achieved a score indicating maturity in data management practices in the space.". Check out this latest report to gain insight into best practices (and benefits) for B2B data management including how: Automating tasks and improving data quality would increase sales staff satisfaction and productivity. The primary takeaway?

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

That’s why all the automation tools, best practices, data analytics won’t help get better results until you master empathizing with your customers. Learn how a company increased sales opportunities by 303% by being uber helpful to buyers. But connecting with and converting buyers has never been more challenging.