ViewPoint

APRIL 24, 2018

How can you dramatically improve ROI on marketing automation investments? Read these top three tips for when and how to use marketing automation—and when not to. times more likely to respond to a quality multi-touch campaign (calls, voicemails, emails, and in some cases direct mail) than are their direct reports.

Validation 168

Validation Marketing Automation Lead Scoring Lead Ranking 168

ViewPoint

JULY 24, 2017

To demonstrate, take a look at the touch summary for the “uncloseable” that our competitor identified: Date Stamp. Notice we used a multi-touch (18 touchpoints over approximately one month) cadence and utilized multi-media (calls, voicemails, emails) to get this prospect converted to a sales-qualified lead for our client.

Sales Qualified Leads 149

Sales Qualified Leads PointClear Lead Qualification High Quality Lead 149

ViewPoint

SEPTEMBER 11, 2012

No Response means we completed a multi-touch, multi-media touch cycle without reaching the prospect or their reaching back out to us. On the 42 nd touch, the CFO of what was then the fourth largest utility called our associate back and said: “Don’t stop calling me, you’re my conscience.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation PointClear 120

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

ViewPoint

AUGUST 28, 2012

No Response means we completed a multi-touch, multi-media touch cycle without reaching the prospect or their reaching back out to us. Many companies using marketing automation are slightly better off because they keep messages in front of their prospect universe. Marketing Automation companies!

Lead Management 120

Lead Management Sales Qualified Leads B2B Sales Sales Leads 120

ViewPoint

MARCH 12, 2013

Thanks to some great, new marketing automation technologies that are out there, we can engage with those customers and teach them how to buy when they’re in the early stages. I see people moving beyond campaigns. But, the underlying thing is that I never recommend that someone only use digital touches as a nurturing strategy.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

ViewPoint

AUGUST 18, 2016

They discussed an intriguing idea – creating campaigns specifically tailored toward individual accounts. I feel that, unfortunately, marketing automation has made it possible for marketers to send more poor quality leads to sales faster than ever before. Her ears perked up. ‘I Let me ask you a question.

Account Based Marketing 120

Account Based Marketing Automation ABM Paid Search Agency 120