Video Analytics and ROI: The Video Metrics That Matter
Vidyard
MARCH 23, 2021
You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Examine first-touch, last-touch, and, if it’s set up, multi-touch attribution for your video program as a whole to get a sense of where it plays a part in deals.
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