Remove campaign multi-touch

Sales Engine

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The 7 Attributes of Highly Effective Lead Generation

Sales Engine

Some if it can be automated, and some requires a very soft push in the right direction—It’s called nurturing and that doesn’t mean you should push for an appointment yet. But the transactional content needed to publish and use for campaigns should live in a blog for one main reason: search engines prefer it.

article thumbnail

The 7 Attributes of Highly Effective Lead Generation

Sales Engine

Some if it can be automated, and some requires a very soft push in the right direction—It’s called nurturing and that doesn’t mean you should push for an appointment yet. But the transactional content needed to publish and use for campaigns should live in a blog for one main reason: search engines prefer it.