Remove campaign multi-touch

KoMarketing Associates

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3 Important Google Analytics Data Quirks

KoMarketing Associates

In this case I would recommend either upgrading to Premium (which removes Sampling and gives you full processing power) or leveraging the Google Analytics API for Google Sheets to automate the data pulling and aggregation. Google Analytics, by default, utilizes a last-touch attribution model with one exception: Direct traffic.

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15 Actionable Takeaways from #MozCon 2019

KoMarketing Associates

Love how @danaditomaso encourages the use of labels for her report names… "Are people getting in touch" such a great basic label. Interactive features like maps can help create successful planned reactive editorial campaigns for your brand. Job swapping within a multi-disciplinary team is brilliant.

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