Customer Experience Matrix

MARCH 6, 2016

Infusionsoft’s goal is to bake as much as possible of the methodology into the software, its partner ecosystem, and prebuilt assets such as campaign plans. Some companies serving small business have indeed reached multi-million client counts (see table), but their products cost much less and are essential for basic operations.**

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

JULY 21, 2009

The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Jesubi was the result, and more than doubled LeadJen’s touches per hour when it was introduced in 2007.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 11, 2013

Opportunities linked to campaigns, check. Multi-field search, check. We may even splurge for $35 per month enterprise edition, which provides some advanced automation features but is probably overkill for most small businesses. Build contact lists, check. Mass emails, check. Custom filters across all field types, check.

CRM 120

CRM Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 2, 2010

Yesterday’s post touched briefly on what I see as a fundamental transition between database marketing and digital marketing, and in particular on the changes that marketers and their supporting vendors must make to navigate the change successfully. Summary: Database marketing and digital marketing are more different than it seems.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 25, 2013

I’ve long said that the best campaign design would be one circle: the system executes the best treatment for each customer, waits a day, and repeats. It has more than one step but does get away from the idea of a rigid, branching campaign flow. Instead, it is organized in terms of “streams” that contain pools of content.

Marketo 120

Marketo Marketing Automation Services Marketing Automation Marketing Management 120

Customer Experience Matrix

DECEMBER 15, 2011

Several vendors have shown me their new campaign management interfaces recently. Now, I’m not saying marketing automation vendors should find a new approach just because I’m bored with the old one. That’s true even though users themselves design campaigns by drawing a flow chart on a whiteboard. touch screen.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

MARCH 29, 2016

It’s even more different from taking conventional multi-step campaigns and calling them "journeys”. By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step. The planning module was the original product.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Marketing Automation Services 120