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Crimson Marketing

Automation

Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

JANUARY 15, 2015

As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software. Atri Chatterjee is the CMO of Act-On Software , the leading automation provider for small and midsize companies.

Demand Generation

Demand Generation Act-On Work Management Marketing Management

Peter Mahoney, Nuance Communications CMO: People Still Buy Things— the Human Side of Marketing Technology

Crimson Marketing

FEBRUARY 3, 2015

With buyers doing their own research before interacting with Sales, unfettered access to information on competing solutions, and as many as 100 branded touch points with which a buyer may come into contact before making a decision, it is critical for marketers to deeply understand the needs of customers at a very early stage.

Multi-Touch Attribution

Multi-Touch Attribution CMO Marketing Management Buy

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Crimson Marketing

Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Peter Mahoney, Nuance Communications CMO: People Still Buy Things— the Human Side of Marketing Technology

Webinars

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