campaign multi-touch Automation Related Topics 
Anything Goes Marketing
SEPTEMBER 13, 2009
Email Metrics That Need Benchmarks Here is a list of the email metrics that I would like to see in future MarketingSherpa Email Benchmark reports: Automated Email Metrics. I’m not referring to autoresponder emails but rather to campaigns that contain two or more automated emails. Multi-channel Metrics.
Anything Goes Marketing
MAY 17, 2009
sds09 Channel Marketing jblock : Partners need guidance from their suppliers to run effective multi-touch campaigns. Technorati Tags: B2B Marketing , sales marketing alignment , lead management , lead nurturing , Twitter , BtoB , social media , demand waterfall , marketing automation , marketing ROI.
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