Adobe Experience Cloud Blog

FEBRUARY 22, 2017

Simply dabbling in multi-channel marketing is no longer an option. The concept of engagement goes beyond automation because it implies that marketers are responsible for delivering a captivating experience, not just a series of ongoing communications. Author: Patrick Groover The shift towards ubiquitous marketing is a living reality.

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The Point

SEPTEMBER 30, 2013

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads. Do I need it in order to do lead nurturing?”.

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Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

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Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. The marketers using B2B automation solutions tend to outperform those who don’t.

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The Point

JULY 21, 2016

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. In our agency’s work with marketing automation users , we’ve identified 10 of the most common mistakes to avoid: 1.

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Adobe Experience Cloud Blog

JUNE 21, 2016

In this case, attribution requires analysis across multiple touchpoints, using multi-touch (MT) attribution, rather than only looking at first-touch (FT) attribution or last-touch (LT) attribution. Now, let’s explore how to measure the ROI of B2B social campaigns with multi-touch attribution: 1.

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Adobe Experience Cloud Blog

MARCH 11, 2019

Thankfully, as platforms have evolved, so have the tools we use to analyze our social media marketing campaigns. Just as we split general marketing campaigns into three funnel stages , we can also arrange social media metrics in a similar three-tier structure. Social media is the poster child for multi-touch attribution.

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SmartBug Media

DECEMBER 15, 2020

Two common forms of attribution reporting are first-touch and lead creation attribution. A solution like Bizible can provide that full picture through multi-touch attribution. A solution like Bizible can provide that full picture through multi-touch attribution. Types of Attribution Models. Bizible Application.

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Jackie Walts

FEBRUARY 5, 2020

Implementing marketing automation is a bit complicated, but hopefully these tips will make it go more smoothly: Know that automation on its own won’t bring success. I’ve seen a lot marketing automation fail because someone inexperienced made mistakes or did sloppy work. Marketing automation can be fun! And train them!

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Madison Logic

MARCH 14, 2023

With 810 million global professional members, the B2B networking powerhouse is a core pillar in an effective account-based marketing (ABM) strategy, enabling marketers to drive higher conversions from their campaigns and gain the clarity to understand what impacts pipeline and ROI.

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SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Why Campaign Attribution in Salesforce Is Important. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. Campaign name.

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Adobe Experience Cloud Blog

SEPTEMBER 17, 2015

Now, before we dive into the data, let’s set some context around first-touch and multi-touch attribution, since those are the two lenses for viewing the Golden Ratio across channels. First-Touch vs. Multi-Touch Attribution. In a first-touch model, only the acquisition channel gets the credit.

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The Point

MAY 14, 2012

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.

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Adobe Experience Cloud Blog

MARCH 20, 2014

If you’re in marketing, a “trend” you’ve probably heard about is marketing automation. So in a nutshell, what does marketing automation do, and why should you care? So in a nutshell, what does marketing automation do, and why should you care? Using Marketo, I can pull this data easily.

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Perkuto

AUGUST 16, 2019

From thoughts on Bizible versus Marketo RCE to “hacking” attribution models and managing UTMs, Justin’s real-world experience informs his answers, and can guide you into making smarter attribution decisions. Question: At what stage for a company would it make sense to upgrade to Bizible from Marketo RCE?

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Adobe Experience Cloud Blog

MARCH 12, 2018

Having the capability to take an in-depth look at the results of any campaign allows me to make informed decisions on whether we need to make slight adjustments. Monitoring both mentions and sentiment over time can provide valuable information for crisis communications , support, and campaign intelligence.

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Full Circle Insights

SEPTEMBER 12, 2022

With an influx of interest in creating personalized ABM campaigns, marketers everywhere are looking for help. Not only is it difficult to build a successful ABM strategy and find the right tools for the job, but it’s also essential to constantly measure your efforts to ensure that your ABM campaigns are ultimately driving ROI.

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Adobe Experience Cloud Blog

SEPTEMBER 22, 2017

A great sales engagement application enables reps to engage with customers with the right message, at the right time, at every stage of the buyer journey—through digitized playbooks, multi-touch campaigns, a mix of personalization and automation, and rich analytics. Collaborate on Email Campaigns and Templates.

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Work Management Marketing Management Practices B2B Thought Leadership 134

LeanData

JULY 13, 2020

Due to the long, complex buying cycles, my team had to collect data from every touch point on the buyer’s journey across multiple stages from awareness, consideration, solution generation, and deal acceleration. What is the most successful touch point in pre-opportunity creation versus post? How it Works.

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Adobe Experience Cloud Blog

JUNE 24, 2019

Inside sales has always been a high-touch and highly professional strategy for reaching out to business buyers with a targeted message. AI can identify high-value prospects at scale and complement your sales team’s efforts by delivering a personalized, multi-channel customer experience that complements your reps’ sales calls.

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Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

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The ABM Agency

APRIL 21, 2023

In this advanced guide, we will delve into the critical components necessary to create a successful ABM campaign and maximize your return on investment. Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. Monitor Campaign Performance C.

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Adobe Experience Cloud Blog

APRIL 15, 2013

The 2,800 of us attending last week’s Marketo Summit all came for various reasons and got the opportunity to attend different agenda tracks. As a CMO, I’m not necessarily hands-on with marketing automation, but I went to the Summit to optimize my plan for content marketing and sales and marketing alignment.

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Marketo Multi-Touch Attribution Marketing Automation Services Lead Ranking 48

Digilant

MAY 6, 2021

Tracking for campaigns. Marketo Engage. Features include CRM integration; program and campaign analysis; an email and landing page creator; email marketing; web personalization; revenue analysis; user segmentation, user behavior tracking, and more. What do these online marketing analytics tools provide? Competitive analysis.

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Digilant

MAY 6, 2021

Tracking for campaigns. Marketo Engage. Features include CRM integration; program and campaign analysis; an email and landing page creator; email marketing; web personalization; revenue analysis; user segmentation, user behavior tracking, and more. What do these online marketing analytics tools provide? Competitive analysis.

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ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

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Differentiation Tips Top of Funnel Marketing Automation Services 120

Optinmonster

DECEMBER 14, 2021

Essentially, these tools automate the process so you can focus on other areas of your business. We’ve worked with loads of companies just like yours, and we’ve identified the key drivers of successful lead generation campaigns. Email Marketing : Nurture those leads with campaigns to keep them engaged with your brand.

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Adobe Experience Cloud Blog

JANUARY 24, 2014

One of a marketing report’s most important functions is the link between revenue and the campaigns responsible for generating that revenue. Capturing the sole source campaign, or the “first touch” made sense, because immediately after that touch, the lead would be assigned to a sales rep for follow-up.

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Adobe Experience Cloud Blog

MAY 29, 2014

Author: Frank Passantino Every marketing automation platform uses some type of reporting. But while every platform displays reports in different ways, and every marketer has different needs, there are some major insights that your marketing automation platform MUST be able to provide. Marketing Program Investment.

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Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Examine first-touch, last-touch, and, if it’s set up, multi-touch attribution for your video program as a whole to get a sense of where it plays a part in deals.

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MKT1

JANUARY 11, 2024

Consolidating and connecting tools and automating manual processes and tasks will take just a few hours to get set up, and save you weeks—maybe months—in the future. Clay helps B2B GTM teams (primarily growth marketers & Marketing/rev-ops teams) enrich their data and use it to automate highly targeted outbound at scale.

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Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

As a consumer marketer, you can align your sales and marketing process in such a way that cross-channel visits are tracked, messaging is automated, and persona-based and timely alerts are sent to sales for follow-up. The best way to do this is by using a marketing automation platform. Engage in Linked Multi-Channel Marketing.

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Adobe Experience Cloud Blog

NOVEMBER 1, 2012

by Dayna Rothman What is the difference between email marketing and marketing automation? We all know how powerful and important email marketing is to your marketing toolbox, but implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy you already have in place.

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Adobe Experience Cloud Blog

MARCH 27, 2017

To keep pace with the proliferation of new touchpoints, marketers need a scalable strategy for managing programs and tracking revenue that tips the balance of campaign cost vs. results in their favor. You should measure your campaign performance based on two factors: Did your efforts produce the desired outcomes? Scale Your Campaigns.

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Adobe Experience Cloud Blog

AUGUST 28, 2015

As an Account Executive at Marketo, I have conversations with marketers every week, and one of the most common pain points is not being able to automate event support. Cue marketing automation ! Without marketing automation and a handy check-in app, marketers have to succumb to manual list exports and imports. No problem.

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Adobe Experience Cloud Blog

AUGUST 14, 2014

Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. What I failed to realize was that marketing operations (affectionately known as “MOPS” at Marketo) is at the core of a well-run marketing team. Marketing Operations is the Liaison to Your Marketing Automation Partner.

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Adobe Experience Cloud Blog

DECEMBER 20, 2010

by Katie Byrnes In a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth (and new Principal Consultant at Marketo!) discussed the top seven ways to utilize marketing automation to generate more sales revenue. Use marketing automation driven campaigns to generate more referrals.

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