Remove campaign multi-touch
article thumbnail

Streamline Workflow with Powerful Content Automation Tools

Valasys

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. By harnessing the power of Content Automation, businesses can stay competitive, enhance productivity, and drive growth in an increasingly digital world.

article thumbnail

Strawberries, IoT and a Winning Digital Campaign

Canadian Marketing Association

Their “Farm to Fork” IoT campaign won in the Digital category in 2017 at the Canadian Marketing Awards. An Integrated strategy is key to a successful lead-generation campaign. Monitoring our results and cost per lead is something we have always done but until recently, attribution has been difficult to determine.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Marketing Automation. Business Goal.

article thumbnail

Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

Email Metrics That Need Benchmarks Here is a list of the email metrics that I would like to see in future MarketingSherpa Email Benchmark reports: Automated Email Metrics. I’m not referring to autoresponder emails but rather to campaigns that contain two or more automated emails. Multi-channel Metrics.

article thumbnail

How to Excel With the Most Underused Marketing Automation Features

Hubspot

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. This raises the question: Why are the more advanced marketing automation features tripping marketers up, and how can you prevent yourself from getting snagged?

article thumbnail

Sales Pipeline Radio Episode 162: Q & A with Dan McDade @dandade

Heinz Marketing

You can follow him on Twitter @ dandade. . And to some extent, they’re automating bad processes.” ” “…the technology solutions make it easier to get more bad leads faster to sales than ever before. “ The unsung hero – lead nurturing. Does that sound fair?

article thumbnail

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Marketing automation tools integrated with the CRM have made the cause of data collection , cleaning, preparation & analysis from the diverse digitized platforms across the web much simpler & rewarding. We evangelize hyper-targeted campaigns to help our customers architect the perennially revenue-fetching sales pipelines.