campaign multi-touch 
Valasys
JULY 1, 2021
The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. The marketers using B2B automation solutions tend to outperform those who don’t.
Madison Logic
MARCH 14, 2023
With 810 million global professional members, the B2B networking powerhouse is a core pillar in an effective account-based marketing (ABM) strategy, enabling marketers to drive higher conversions from their campaigns and gain the clarity to understand what impacts pipeline and ROI.
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Vidyard
SEPTEMBER 24, 2014
Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. Video is a great way to become found in search, but if you’re not tracking the viewing behaviors of your customers, how do you know if a video campaign is successful?
Anything Goes Marketing
SEPTEMBER 13, 2009
Email Metrics That Need Benchmarks Here is a list of the email metrics that I would like to see in future MarketingSherpa Email Benchmark reports: Automated Email Metrics. I’m not referring to autoresponder emails but rather to campaigns that contain two or more automated emails. Multi-channel Metrics.
SendinBlue
JUNE 29, 2022
Wondering if you need marketing automation software? More conversions, increased productivity, and more sales leads are among the key benefits of marketing automation. Moreover, 88% of small businesses say automation helps them compete with larger companies. At a Glance: The Best Marketing Automation Platforms.
Customer Experience Matrix
MARCH 29, 2016
It’s even more different from taking conventional multi-step campaigns and calling them "journeys”. By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step. The planning module was the original product.
Albacross
JANUARY 17, 2020
In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. PersistIQ We use PersistIQ to create drip campaigns for sending personalized emails.
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