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article thumbnail

Racing with Account Blinders On – We Can Do Better

LeanData

JUNE 24, 2014

Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue.

De-duping 40
De-duping De-duplication Multi-Channel Top of Funnel 40
article thumbnail

Racing with Account Blinders On – We Can Do Better

LeanData

JUNE 24, 2014

Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue.

De-duping 40
De-duping De-duplication Multi-Channel Top of Funnel 40
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