Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Sharpspring

MAY 6, 2021

Marketing automation , in-house or through an agency, is a great option. Keep reading for some useful strategies and tips for how agencies use marketing automation to increase revenue and save time. Whether you hire someone for this or do it yourself, you’ll still reap the rewards of automation. Benefits of Marketing Automation.

Marketing Automation Services 53

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 53

Sharpspring

MAY 6, 2021

Marketing automation , in-house or through an agency, is a great option. Keep reading for some useful strategies and tips for how agencies use marketing automation to increase revenue and save time. Whether you hire someone for this or do it yourself, you’ll still reap the rewards of automation. Benefits of Marketing Automation.

Marketing Automation Services 52

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 52

ANNUITAS

APRIL 10, 2014

the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 However, there are some additional numbers that reveal that the growth in automation does not equal success. VB asked 1,000+ marketers about marketing automation. *This article first ran in VentureBeat on April 2, 2014.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

Stevens & Tate

JANUARY 31, 2022

Every consumer will go through different steps of consideration and purchase throughout the life cycle of a brand or service. In the past, the consumer buying cycle was explained by four stages: awareness, interest, evaluation, and purchase. As such, consumer journey mapping is a vital part of your marketing strategy.

Buying Cycle 115

Buying Cycle Touchpoints Custom Publishing Education 115

Trade Press Services

SEPTEMBER 25, 2023

Today, the first contact a prospect has with your sales team might be an automated email, chatbot or automated phone service. It’s important to establish trust, build confidence and connect on a personal, authentic level, even when using automated tools.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

In fact, today’s customer is usually 57 percent of the way through their decision-making process before they directly connect with a company for the first time. And the buying phase often requires their sign-off. A marketing automation tool that uses AI-powered account profiling and selection will help streamline this process.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Webbiquity

SEPTEMBER 7, 2010

Here is a process to get you started on the right track. Ask yourself and answer these questions: Do I understand my buyers’ buying cycle? You need to be able to map out your typical buyer’s buying cycle. Confirm your thoughts on the buying cycle with them. This is extremely important.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Tomorrow People

MARCH 8, 2018

Content marketing is the approach of fitting your content within a structured and measurable process to create better results in attracting leads and transforming them into customers — and increasing revenue. The key to creating results is to plan your content precisely around your customer’s buying process. Quite the opposite.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

The Mx Group

MAY 5, 2017

The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. He explained how marketers can use marketing automation to win in the engagement economy. Buyers’ needs, not yours, drive the purchase process. (Yes, I really met Fabio.

Marketo 63

Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

NuSpark Consulting

JUNE 26, 2010

I write this post assuming the targeting audience is not aware of what marketing automation is or is unsure of why it is essential. There is a pre-conceived notion that marketing automation is overly expensive, but that is not the case. Marketing Automation is more than a glorified email program.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Lead Ranking 100

Circle Studio

AUGUST 23, 2018

Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. Research reports and white papers. While white papers may not be the shiniest content format, they still have a place in your content mix.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

NuSpark Consulting

JULY 9, 2010

I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare. As a reminder, marketing automation is a platform to improve marketing and sales integration, increase revenue, decrease costs, and achieve better marketing ROI. Needs analysis. Your current advertising plan.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

NuSpark Consulting

JULY 9, 2010

I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare. As a reminder, marketing automation is a platform to improve marketing and sales integration, increase revenue, decrease costs, and achieve better marketing ROI. Needs analysis. Your current advertising plan.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Tomorrow People

APRIL 25, 2012

In just a few short years, copywriting has evolved from an aspect of the big budget world of advertising – to a process and approach that brings benefits to even the smallest company. Another valuable tool on this process is creating marketing personas – developing a number of personas that reflect the types of customers you have.

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

Industrial Marketing Today

JULY 9, 2010

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. However, is improving efficiency enough to justify investing in Marketing Automation?

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

markempa

OCTOBER 27, 2014

It can be things like giving them extra relevant content they didn’t expect or, if they attended a webinar, giving them a follow-up executive summary or an extra white paper that’s relevant. Improve your lead qualification process to increase “sales ready” lead conversion rates. Serve them.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Conversica

OCTOBER 9, 2018

If your emails are sent to the right person at the wrong time, the chances of conversion are lower than if the same person receives a message at the right time in their buying process. If someone downloaded a specific white paper or viewed a video, reference that action in your messages to them. Behavioral triggers.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical. Seed this on Newsvine.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

The Effective Marketer

MARCH 22, 2012

The problem is, there are 4 key battles playing out in organizations: Task ownership (who does what in demand gen process). Buying cycle control (you need to facilitate the buying process and understand what is required of you as a result). Create : Automation expert. The Customer Buying Cycle Framework.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Everything Technology Marketing

APRIL 8, 2010

They want to be able to engage with a vendor when they are ready and actively seek out advice, often very late in the buying cycle, and have the vendor guide them through a complex buying and problem solving process - outsourcing part of the buying process to the vendor community if you will.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Engagio

JUNE 10, 2019

These include customer relationship management, marketing automation, web analytics, and advertising technology, predictive tools, etc. You need to identify the individuals and determine the concerns and questions they may have during each phase of the buying cycle. Instead, they represent networks of decision-makers.

Account Based Marketing 75

Account Based Marketing ABM Ideal Customer Profiles Marketing Automation Services 75

Tony Zambito

APRIL 5, 2011

.  It’s no wonder why – we have seen major alterations of buyer behavior and buying patterns with technology enabling more buyer control over the majority of the buying cycle process.    This makes nurturing a key element of preventing buyers from disengaging from the buying cycle.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Planning 100

NuSpark Consulting

JULY 24, 2011

This is important when you consider your approach to engaging with audiences, and where they are in their own individual buying cycles. When prospects have identified a need and look to search engines to begin the research process. New white paper on how to select a CRM, from @companyX”. Offline marketing efforts.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

This is important when you consider your approach to engaging with audiences, and where they are in their own individual buying cycles. When prospects have identified a need and look to search engines to begin the research process. New white paper on how to select a CRM, from @companyX”. Offline marketing efforts.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. In 2010, organizations will increasingly deploy marketing automation tools. We asked Stephanie Tilton "What are key marketing trends and predictions for 2010?

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Exo B2B

JUNE 26, 2023

It speaks to your customers, guides them through the buying cycle, or customer journey, and acts as a powerful SEO magnet. 1- Optimize what you already own Rather than going through the lengthy process of creating new content, why not start by optimizing what you already have? B2B content marketing. Visit industry news websites.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

I think Disney’s advice rings true today for those considering marketing automation. When it comes to content and marketing automation I tell people to consider the following: Use quality over quantity —You can effectively start your journey into marketing automation with just a few key pieces of content.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Navigate the Channel

AUGUST 15, 2017

Most buyers depend on a vendor’s digital resources (like whitepapers, blog posts, and videos) when they’re at the beginning of their decision-making process—and they hold off making contact with suppliers until much later in the buying cycle. You Get Better Leads—and More of Them. But what about the quality of those leads?

Trade Show 66

Trade Show Planning Sales Qualified Leads Lead Scoring 66

markempa

MARCH 2, 2017

Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. Your top of the funnel lead generation becomes a multi-touch process when you use more than one channel. Sales is an essential part of building your lead nurturing process. For more on this read, you can’t automate trust.

Lead Nurturing 120

Lead Nurturing Top of Funnel Sales Qualified Leads Tactics 120

Industrial Marketing Today

AUGUST 17, 2010

Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

NuSpark Consulting

SEPTEMBER 9, 2012

If a prospect downloads a white paper, you can serve the prospect a banner ad that offers a new piece of content that promotes a topic that complements the white paper or is more promotional as you guide the prospect through his/her buying cycle. An example of how Kwanzoo works.

Display 100

Display Advertisements Advertising Lead Ranking 100

NuSpark Consulting

DECEMBER 31, 2011

Process: Set your lead generation campaign goals. Look at your pipeline conversion rates; find inconsistencies by total company, sales regions, sales people, and work to improve sales process throughout the funnel. How long are their buying cycles? How many qualified leads. Cost-per-lead. Inquiry-to-lead conversion rate.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Industrial Marketing Today

APRIL 21, 2010

In the video below, Holly explains their process. Leave a Comment Previous post: Social Media and B2B Marketing Do Pair Well Next post: The Distribution Trap – How Innovations Become Commodities FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

6sense

APRIL 13, 2016

Over the past decade content marketing has improved the buying experience of B2B decision makers. Today, before making an investment in new strategies, technologies and skill sets a manager can educate herself by looking across analyst briefings, industry reports, white papers, case studies and technical reviews.

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48