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How to Use Email Automation to Nurture Prospects

Zoominfo

Email automation takes more tedious tasks off your hands so more effort and resources can be put into impactful brand messaging. What is Email Automation? Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. What are the Benefits of Email Automation?

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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

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Automating Your Data Enrichment Process With SalesIntel

SalesIntel

Data hygiene has become increasingly important to marketers, and the increasing volume of data has only made processing harder. To overcome this challenge, the need for quality data has led to automated data enrichment tools. However, you need to decide whether you want to enrich the data manually or through automation.

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How to Use Email Automation to Nurture Prospects

Zoominfo

Email automation takes more tedious tasks off your hands so more effort and resources can be put into impactful brand messaging. What Is Email Automation? Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. Get a Demo What Are The Benefits Of Email Automation?

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The Age of Automation for Sales and Marketing is Here

Zoominfo

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

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Content Marketing and Your Buying Cycle

Biznology

But one important way you may not have thought about segmenting your audience is by where they are in the buying cycle. The Judge is one step further along, having acknowledged the need and begun researching the options. Your best bet here is to make this last stage of the process as easy and intuitive as possible.

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Drawn-Out Sales Cycles: What to Do When Selling Stalls

Zoominfo

This often leads to larger buying committees, more avenues for approval, and elongated buying cycles. Vendr, a SaaS buying platform, recently found that sales cycles for software have settled at about 46 days, a 40% increase since 2020. Cross-Functional Alignment Your go-to-market strategy depends on alignment.