Vidyard

JULY 16, 2014

On the topic of marketing automation platforms, the possibilities and growth trajectory for the industry seem endless. However, even though we’re seeing early adopters beginning to optimize their MAP and processes, many marketers are still in limbo. How’s that for data-driven marketing?

Lead Ranking 50

Lead Ranking Marketing Qualified Leads Contacts Video Marketing 50

Vidyard

JULY 22, 2015

And in less jargon-y terms, it’s a combination of (generally) software that helps marketers optimize processes throughout the buying cycle. From social management to email automation and through-the-funnel analytics, many organizations have a plethora of tools making up their marketing tech stack.

Marketing Management 65

Marketing Management Paid Search Agency Ad Building Budget Programs 65

Vidyard

SEPTEMBER 17, 2013

Your audience’s behaviour can help you segment and create better content resources for the resulting nurture process; ultimately allowing you to reach the decision makers you’re after. Then, follow up with a phone call to solicit feedback on the content and probe for a buying cycle.

Webinar Metrics 51

Webinar Metrics Sales Management ROI Top of Funnel 51

Vidyard

APRIL 1, 2014

The only difference is that your content should map to your buying cycle and turn viewers into customers. When a prospect encounters your site, they typically go through lots of text-heavy assets and get through nearly 60% of the buying process without ever interacting with sales. Set up a video content journey! (I

Top of Funnel 51

Top of Funnel Video Marketing Buying Cycle Buyer Intent 51

Vidyard

JULY 22, 2015

And in less jargon-y terms, it’s a combination of (generally) software that helps marketers optimize processes throughout the buying cycle. From social management to email automation and through-the-funnel analytics, many organizations have a plethora of tools making up their marketing tech stack.

Marketing Management 50

Marketing Management Paid Search Agency Ad Building Budget Programs 50

Vidyard

OCTOBER 16, 2013

Frequent videos are key because when a customer is interested in your product, it’s pretty unlikely they’ll reach out to a sales person; today’s empowered customer will go through half of the buying process before interacting with sales. Delight Post-sale is about going above and beyond with video.

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Vidyard

OCTOBER 9, 2014

65-90% of the buying process happens before a prospect even raises their hand. How do you possibly help a prospect through this large portion of the buying process before having any detailed information? So while marketing automation uses cookies to track individual viewers, ABM uses IP addresses to track accounts.

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53