KoMarketing Associates

article thumbnail

50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

KoMarketing Associates

For the proposing new tactics and ideas, it is critical to have resources on hand in the investigative process and to provide support in development. Additionally, 80 percent of them consider product videos to be important in the purchasing process. Buyers need thorough contact information to make informed purchasing decisions.

article thumbnail

4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

Think about what that means in B2B buying cycles, where multiple individuals are impacting the decision making process. Quora is a great resource for mining situational questions to be aware of in the process. Website Reporting: Web analytics again plays a key role in this process. Value is the Currency.