Zoominfo

SEPTEMBER 14, 2020

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Even the most evergreen processes need some upkeep once in a while. And today, we’re telling you to give your sales process a little TLC.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Process Optimization 130

Binary Demand

JUNE 12, 2023

That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience. With the help of automated email campaigns, companies can regularly follow up with important decision-makers involved in the purchase process. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience. With the help of automated email campaigns, companies can regularly follow up with important decision-makers involved in the purchase process. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Tony Zambito

AUGUST 14, 2016

As the concept of buyer personas has crept into the conscious of both B2C and B2B Marketing, so has misguided representations of buyer personas become prevalent. With many touted frameworks and processes being representative of buyer personas in name only. Information Overload by Jenny Chisnell. Data Overload.

Buyer Personas 102

Buyer Personas Ideal Customer Profiles Profiling CMO 102

Marketing Insider Group

JULY 10, 2023

Image Source Key Takeaways: Decision intelligence tools process data to give you predictive analysis and solid recommendations. CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. The information is critical to building buyer personas that don’t suck.

Budget Programs 245

Budget Programs Marketing Automation Services CMS Development Marketing Budget 245

Tony Zambito

SEPTEMBER 6, 2016

In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. I believe, in part, the issue is fertilized by efforts to capitalize on the emerging popularity of the term buyer persona.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

B2B Marketing Insights - WE

SEPTEMBER 10, 2020

Customer personas can help you avoid that. By taking the time to create rich, highly-detailed customer personas, you’ll employ one of the most valuable assets in the world, empathy, and avoid one of the biggest mistakes made in marketing: not knowing your audience. Where: Where are they buying (online, in-store, through an app, etc.)?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Customer Satisfaction 40

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!). Buyer Intent Data Sources.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Tony Zambito

MAY 11, 2011

.  Usually a component of this effort is the target role and title you’ve got neatly pegged into a sales automation or CRM application.    This may have been just fine – that is – until buyers have become fairly self-directed in the buying process as well as enabled by the Internet and social technologies. 

Buyer Personas 100

Buyer Personas Segmentation Buy Work Management 100

Cintell

FEBRUARY 25, 2015

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? Today, you can find over 500,000 search results on the topic, most supporting the need for buyer personas as a foundational component of effective marketing. Personas fail: 1. Do you know where your personas are?

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Marketing Insider Group

JULY 27, 2015

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? Today, you can find over 500,000 search results on the topic, most supporting the need for buyer personas as a foundational component of effective marketing. This gap is what the next phase of buyer persona maturity is all about.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics B2B Sales 100

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. B2B content marketing is different because buying decisions are made by teams, not individuals, so the buying journey is more complex, and usually longer, than for consumer purchases.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

Adobe Experience Cloud Blog

APRIL 20, 2020

But those are just two out of a handful of website builders that are trying to incorporate artificial intelligence into the website building process. At the heart of the AI website building process is the artificial intelligence algorithm. How AI Is Making the Website Building Process Better in 2020. Groundbreaking info, I know.

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. Source: G2.

Buyer Intent 361

Buyer Intent Intent Work Management Marketing Management 361

Metadata

AUGUST 6, 2023

Here’s a double espresso to wake you up to the personalization revolution in B2B marketing: More than 80% of B2B buyers believe personalization improves the purchasing experience Just 25% of B2B buyers feel companies are meeting their expectations for personalized experiences. I also get it.

Buy 52

Buy Personalization Paid Search Agency Allocation 52

Cintell

MARCH 14, 2016

Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data). The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers. If a company had a soul, the purchasing history is a window into it.

Planning 100

Planning Paid Search Agency Marketing Plans Buyer Personas 100

Marketri

JANUARY 29, 2024

For marketers, the real issue is how to meet the buyer’s need for a humanized, personalized buying experience at a time when technology threatens to overtake our interactions. Digital and Personal Can Co-Exist At every turn, buyers are showing they want a more human-centered buying experience. What’s Better: Human or Machine?

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Engagio

SEPTEMBER 29, 2023

Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing. In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

SendinBlue

MARCH 16, 2021

Whether you’re just starting out or looking to improve on your existing activities, these marketing automation best practices will make sure you get the most from your efforts. And it’s true, automation has the potential to bring significant benefits for your marketing strategy. 7 Best Practices for Marketing Automation Success.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Practices 98

Martech

MARCH 29, 2022

As part of this evolution: Buying Group Marketing (BGM). While ABM blankets your key accounts with messaging, BGM targets the specific people involved in purchase decisions at your key accounts. It does this through carefully crafted buying group personas and delivering custom campaigns to buying team members.

Top of Funnel 82

Top of Funnel Buy Lead Ranking Account Based Marketing 82

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Marketing Insider Group

NOVEMBER 18, 2020

Embrace Automation and Martech. It requires ongoing technical work, such as website optimization, as well as local SEO, which is the process of using a company’s geographical location to rank a business higher than its local competitors. Embrace Automation and Martech. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 362

Resource Management Demand Generation Agencies CMS Development Work Management 362

Binary Demand

MARCH 1, 2024

The world of B2B marketing automation is on the brink of a full-fledged AI-driven revolution. While some industry giants may balk at fully automated marketing through smart AI technology, the impact of AI-powered automation in customer service sectors is clear. Human touch alone won’t suffice in deciphering customer nuances.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

SmartBug Media

SEPTEMBER 13, 2019

Buyer personas are an integral part of any inbound marketing strategy. But if you don’t clearly define personas in the development process or if you take on too much at once, you may end up with too many personas—making the most critical component of your marketing strategy more of a distraction than a helpful guiding point.

Advertising Agencies 63

Advertising Agencies Buyer Personas Top of Funnel Inbound Marketing 63

Zoominfo

JUNE 26, 2020

Find Your Buyer Personas. Finding and organizing buyer personas is a way to define characteristics of different potential customers. With the right data and tools, buyer personas can be quantified, allowing automation and integration into tools like CRMs. Quantify Buyer Personas. The match was never going to work.

Ideal Customer Profiles 246

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 246

The Mx Group

NOVEMBER 9, 2017

Marketing automation is a crucial piece of the demand gen puzzle, but when you’re the one tasked with launching a new marketing automation platform (MAP), it can be intimidating. If you’re ready with answers to their questions, you can assure them that marketing automation doesn’t have to weigh down their existing processes.

Marketing Automation Services 54

Marketing Automation Services Marketing Automation Buy Automation 54

Content Standard

NOVEMBER 16, 2023

A B2B marketing strategist and consultant, she helps clients create personas, persona-driven digital content marketing strategies, ABM/X programs, and Buyer-Driven Experiences (BDX) with compelling content platforms that contribute to downstream revenue. Featured image by svetazi at Adobe Stock.

Marketing & Strategy 91

Marketing & Strategy Buyer Personas B2B Emarketing 91

Only B2B

FEBRUARY 6, 2024

Put simply, B2B intent data reveals the buying intentions of potential customers. By analyzing this data, you gain valuable insights into their needs, challenges, and stages in the buying journey. CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

BenchmarkONE

NOVEMBER 4, 2021

Like so many areas of business, in recent years, the field of marketing has evolved to make use of the major advances in technologies of automation, such as artificial intelligence, machine learning, and more. Together, these technologies are increasingly being applied to the burgeoning discipline of sales and marketing automation.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Yet, generally speaking, a lead can be considered anyone who begins to exhibit buying behaviors. Lead Scoring.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

NuSpark Consulting

NOVEMBER 6, 2015

They have a mantra — people, processes and systems. For technology to be effective in decreasing costs or increasing revenues, people and processes have to be in place first. You cannot automate a process that does not exist. And, by the way, you may find you’ve invested in the wrong marketing automation solution.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

Martech

MARCH 30, 2023

One thing that drives Adele Revella, founder of the Buyer Persona Institute, completely nuts is when people develop so-called buyer personas, having never spoken to an actual buyer. Decision criteria : These are the reasons they decided to buy or the value they saw in the product or service features. Who helped them?

Conversion 127

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 127

The Point

OCTOBER 25, 2016

But no company that I know of paved their way to marketing success solely by buying software. Issues that, alas, take more work than writing a purchase order for new software. Have you identified key buying personas, and the specific concerns, pain points, and solution benefits for each of those personas?

Buy 100

Buy Telemarketing Top of Funnel Demand Generation 100

Tony Zambito

OCTOBER 14, 2018

Whereby the notion of awareness, evaluation or consideration, and purchase decision is built-in to these views. Mapping such a journey is very helpful and can reveal what steps and processes the buyer is going through. A precursor to customer experience was the concept of diagraming processes introduced by W.E.

Marketing AI 174

Marketing AI Buyer Personas Top of Funnel Digital Marketing Funnels 174

Optinmonster

APRIL 10, 2024

Emotional intelligence in marketing helps you understand your target audience’s personas better and build trust with them. I’ll talk about how you can apply emotional intelligence in marketing in a step-by-step process in just a bit. The use of artificial intelligence (AI) and automation in marketing is growing more than ever.

Marketing AI 89

Marketing AI Planning Paid Search Agency Psychographics 89

Zoominfo

OCTOBER 21, 2021

Sales Funnel: a Metaphor for Finding and Winning Customers The sales funnel a visual metaphor for the process of gathering prospects and turning them into customers: start with a large group at the top, and winnow it into a smaller group as they reach the bottom and buy. Needless to say, while accounts buy, ultimately, people decide.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130